Deliverables of Online Reputation Management?

Managing your reputation online is critical to business.  It takes many good deeds to build your reputation and only a slight indiscretion to destroy it. The services of SEO Synovation are typically geared for all types of businesses from the self employed one man operation to the multi-national company with packages to suite all budgets.  Read here the deliverables of an Online Reputation Management Project.

What are the deliverables of Online Reputation Management?

 Wikipedia describes online reputation management as:

“Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.”

SEO Synovation helps clients identify the keywords or keyword phrases that are returning negative comments to search engine result pages. We freeze the search engine results at a date in order to focus our attention on the results to hide.

Requirements from Clients

To initiate and complete the project successfully SEO Synovation experts need the following data:
Keyword List - Keyword or keyword phrases that highlight negative comments
Company List - Company or organisation of related companies that may be affected by negative comments
Organisation Chart - List of all members, officers and employees of the company or organisation
Website List - Up to date of all websites related to the company or organisation that may or may not be affected by negative comment
Social Media List - Update to date list of social media profiles across all proforms
Content Marketing List - List of press releases or articles publish on the web
Directory List - List of directories carrying the company or organisations name.

Typical Online Reputation Timetable

Our Experience in Online Reputation

SEO Synovation experience in SEO, search engine optimisation, search engine marketing, Social Media, experts and Pay Per Click (PPC SEM) campaigns experts, creators of websites and defenders of reputations online, in five European countries (Italy, England, Holland, France and Germany make us a truly full service agency.

Usual project Objectives are to hide/push down (only method used) negative comments on the major search engines (Google, YouTube, Bing, Yahoo)for the determined keword or keyword phrases.

What Do You Get? Our Deliverables

Seo Synovation will deliver the following:

• Analysis of results in search engine result pages for the chosen keywords.
• Produce a detailed analysis of your situation and a strategy to overcme it. This is a document handout handed to the client for euro 750 plus tax
• Monitoring the results of search engines weekly basis, for each keyword phrase and search engine.
• Optimise existing websites and create other websites to rank above offending websites carrying negatives.
• Creation of blogs, Press Releases and Article to promote positive comments to rank above negative ranking comments.
• Engage in blogging, link building and video marketing to promote brand, company and products

Reputation Management Costs

Each project is unique and deserves the proper, full and expert analysis. It is important to tailor the costs to the gravity, extent and importance of the negativity. Our services are at three levels and costs vary.

1. We will submit a Strategic and Tactical Analysis.
2. We will execute the Strategic and Tactical Analysis.
3. We will maintain your online reputation in positive terms.

Our Reputation Management Approach

 Keyword rich organic seo development - As part of the project SEO Synovation will create relevant keyword rich websites, for example as:

www.yourcompanyname.com  or dot NL, DE, IT etc or whichever domain name can be applied
www.yourcompanyname.net
www.yourcompanyname.org
www.yourcompanynameblog.com
www.yourcompanynamenews.com
www.yourcompanynamereviews.com

Create 100% Original Content for All your keyword rich sites for improved ranking

 Seosynovation.com copywriters will create relevant content about your company and industry and then optimize your content to create relevancy and linking schemes for the best performance.

Seosynovation.com will deliver your newly created original content writing daily, weekly or monthly to your websites or blogs, depending on the package you select! Google loves new content so the more the better!

Press Release Distribution - Press Release Syndication
Seosynovation.com will use PR Powerblast press release distribution to keep your brand in the news all the time! There are many high ranking news sites and we make it easy for you to get exposure on all the top PR networks that can help with your reputation management program.

Online Reputation Management through social network marketing
Social networking sites especially the highly popular Facebook and the so-called micro-blogging platform Twitter form a significant part in a typical online reputation management plan. Both small and medium scale enterprises and large multinational companies are now reaping the benefits of effective social networking.

Link Building - Link Baiting - Directory Submissions - Local Profile Placements

Online reputation management can also be done through gathering feedback directly to consumers, suppliers, clients and even employees. Some of the best tools in gathering feedback include online survey forms, live web conferences and email contact forms.

Proactive Reviews Development

Improve Your Star Ratings on Google Places, Citysearch, Superpages, Yellowpages, Local Yahoo and many more! Building buyer confidence for your products and services are directly related to a health online reputation management program. We also provide Reviews Monitoring so you can know what consumers are saying about you or your company.

For further information contact SEO Synovation the Web Marketing and Online Reputation Management Company.

SEO and Online Reputation Management

Search Engine Optimisation and Online Reputation Management.

This article argues the benefits of a search engine optimisation projects that augment and strengthens. 

Seo Synovation an innovative web and search marketing agency operating in Europe, recently conducted a poll among their clients on the subject of their concerns on online reputation management. "The results were rather surprising for us “said Vincent Sandford, the CEO of the agency. “One of the surprising factors was the goal to protect their online reputation in 2012”.
 
In today’s online environment it's so easy to destroy a good online reputation. The growth of social network in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in the English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reptutions of local businesses. This is especially true with Google's objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page rank of the review is PR 1 or PR zero well below your particular website PR. 
 
Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today in the New World concerns are different: social media networks grow, tweets hit global users and defending their positive reputation is now being addressed.

Vincent Sandford goes on to say “their concerns were focused upon creating a security blanket to prevent negative comments appearing amongst their normal search engine results.” They said " attack is the best form of defense and being proactive  is more effective than reactive measures".

The techniques of defending your online reputation are engrained in search engine optimisation (SEO) tactics. The objectives of an SEO project is to achieve higher search engine ranking for websites that target audience by being more relevant and competent than their competitors.  The steps of SEO hugely benefit the websites.

Courtesy of Bruce Clay

The steps of SEO in the search algorithms hugely benefit your online reputation due to the fact that it creates a security blanket.  As the Search engine optimisation efforts begin to achieve higher ranking they have the tendency to pushdown other entries using the same queriy search terms - positive o negatives. entries lose ranking.

The framework of SEO involves:

• Keyword Research and Content Creation
• Website Architecture and Optimisation of On-Page Elements
• Useability and Design
• Link development.

An element of protecting your online reputation is achieved by initiating a SEO project,namely:

• selecting keywords
• research competitors keywords
• combining keywords
• creation of content using keywords
• optimising your on page element
• engaging in social networks
• creating a link building platform

The process is summarised here:

Courtsey of Bruce Clay

 To fully exploit the benefits of a SEO project website owners need to supplement their efforts with more rigorous promotional activity and engagement with the social media community.  In summary you should follow these paramenters:

Online Reputation Management

the conclusion is simple: engage an innovative search marketing agency to optimise you website and by consequence create a defensive strategy against negative comments.

This post was written by Vincent Sandford of SEO Syynovation an innovative search marketing agency in Europe. specialising in managing the online reputations of small to medium sized business.