What are the deliverables of Online Reputation Management?
Wikipedia describes online reputation management as:“Reputation management is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.”
Requirements from ClientsTo initiate and complete the project successfully SEO Synovation experts need the following data:
Keyword List - Keyword or keyword phrases that highlight negative comments
Company List - Company or organisation of related companies that may be affected by negative comments
Organisation Chart - List of all members, officers and employees of the company or organisation
Website List - Up to date of all websites related to the company or organisation that may or may not be affected by negative comment
Social Media List - Update to date list of social media profiles across all proforms
Content Marketing List - List of press releases or articles publish on the web
Directory List - List of directories carrying the company or organisations name.
Typical Online Reputation Timetable
Our Experience in Online ReputationSEO Synovation experience in SEO, search engine optimisation, search engine marketing, Social Media, experts and Pay Per Click (PPC SEM) campaigns experts, creators of websites and defenders of reputations online, in five European countries (Italy, England, Holland, France and Germany make us a truly full service agency.
What Do You Get? Our Deliverables
Seo Synovation will deliver the following:
- Analysis of results in search engine result pages for the chosen keywords.
- Produce a detailed analysis of your situation and a strategy to overcme it. This is a document handout handed to the client for euro 750 plus tax
- Monitoring the results of search engines weekly basis, for each keyword phrase and search engine.
- Optimise existing websites and create other websites to rank above offending websites carrying negatives.
- Creation of blogs, Press Releases and Article to promote positive comments to rank above negative ranking comments.
- Engage in blogging, link building and video marketing to promote brand, company and products
Reputation Management CostsEach project is unique and deserves the proper, full and expert analysis. It is important to tailor the costs to the gravity, extent and importance of the negativity. Our services are at three levels and costs vary.
- We will submit a Strategic and Tactical Analysis.
- We will execute the Strategic and Tactical Analysis.
- We will maintain your online reputation in positive terms.
Our Reputation Management Approach
Keyword rich organic seo development - As part of the project SEO Synovation will create relevant keyword rich websites, for example as:
Create 100% Original Content for All your keyword rich sites for improved ranking
Seosynovation.com copywriters will create relevant content about your company and industry and then optimize your content to create relevancy and linking schemes for the best performance.
Seosynovation.com will use PR Powerblast press release distribution to keep your brand in the news all the time! There are many high ranking news sites and we make it easy for you to get exposure on all the top PR networks that can help with your reputation management program.
Social networking sites especially the highly popular Facebook and the so-called micro-blogging platform Twitter form a significant part in a typical online reputation management plan. Both small and medium scale enterprises and large multinational companies are now reaping the benefits of effective social networking.