Wednesday, August 29, 2012

Website Redesigning and Web Page Readability

Website redesigning and web page readability has been thrust upon website owners due to Google recent algorithm changes such as Panda and Penguin. Content marketing has been revived as website owners attempt to promote their websites to regain lost rankings in search engine result pages. However when optimising web pages with search engine optimisation techniques little attention has been given to web page readability in order to engage the visitor into the conversation. The principle here is simple: present it well and it will be read.

What Is Readability?

Internet users today are in a hurry and don’t read anymore. They scan web pages picking up on keyword phrases that they’re interested in. So it seems logical to emphasis keyword phrases with font size, colour and boldness all the way to the end of your page that also will improve your ranking in search engine result pages.

If you make your content difficult to read the value propositions are are devalued as the lack of legibility causes friction and anxiety in the mind of the reader that are the basic inhibitors to conversions.  Readability is a valuable asset but often dismissed part of web site designing or redesigning and SEO.

Here are my tips.

1.People Scan Web Pages

You must first understand that visitors to your website don’t read every single word. They scan the page. You have basically seven seconds to capture their attention with good captivating content that’s emphasises the keywords and keyword phrases the visitors will resonate with.
My tip is enforce good writing, structure is a manner that attracts and keep in mind the scanning effect of humans.

2. Use a Hierarchy for Fonts

One of the better ways to meet scanning behaviour is to use a font hierarchy. That means that titles of pages should have a larger font size than headings and sub headings. Emphasising titles, headings and sub heading with boldness isn’t good to get the words to stand out. Use variable font hierarchy instead and get the words notices.

3. Use Headings

Structure you page with good headings and sub headings. Visitors to your page need to see the content structure in sections. Make your subheads large enough and descriptive enough so readers can determine whether they’ll actually take the time to read that section word for word.

4. Use Sub Headings as a Visual Aid.

Subheads are also a great way to logically outline your content and to cover the various arguments thoroughly and will help you create content that communicates and engages.

5. Use Design Elements

Eye path is very important design feature when you need to attract the visitors and lead him on a pre-determined path set up by you, the website owner: you guide the visitor to convert and buy your product or service.
Visitors in the Western World read from top to bottom, left to right. This is a very important concept to remember when designing websites. Tailor the website to your audience.

Start designing your content with important features on the left side on the page as that is where your eyes focus upon first: natural instinct draws them there. Use these design elements of eye path to create engaging pages:
  • size 
  • motion 
  • colour 
  • position 
  • shape 
  • paths of familiarity 
  • attraction 
  • relevance 

6. Use Images in your Content 

The web is getting more and more visual. Take advantage of that by using images to break up the flow of your content. Not only that, but you can use images to augment the text. You can tell a story or a joke with that image or make a connection for readers that they might not have made through the text. However bear this mind: the image must be totally relevant to the content of the page. If the image is irrelevant it could damage your content.

7. Legibility Matters

 Of course you need to use a font that’s easily legible. It really doesn’t matter that much as long as its legible, easy and comfortable on the eye. 

8. Resources 

There is a useful blog post that gives you a useful insight into levels of optimisation and details useful tips on how to optimise a website. Read it I think you’ll find it helpful

About The Author 

Vincent Sandford is Search Marketing, Search Engine Optimisation and Web Marketing expert at SEO Synovation a web marketing agency with staff in UK, The Netherlands and Italy. He writes articles, blogs for websites and is a regular contributor to SEO The Essentials, MarcheRustico, Vino Marche, Wine Tasting, Online Reputation Management and Tasting Italian Wine and Wine Tasting tips.


  1. Having just redesigned my website for my B & B in Matelica Vasconi I am grateful for the advice in the post. Thanks

  2. Truly a very good article on how to handle the future technology. After reading your post,thanks for taking the time to discuss this, I feel happy about and I love learning more about this topic
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