Guest Blogging and Article WritingSince Panda and Penguin algorithm updates the search engine optimisation of on page factors are still very important but must be part of a wider content distribution and inbound marketing strategy – more off page optimisation is needed.
Off Page Factors Have Gained ProminenceMany webmasters having optimised their websites for on page factors turn their attention to off-page factors to gain relevant links – many choose guest blogging as a means to acquiring relevant links to their websites.
Link BuildingThere are as many ways to get links but in the aftermath of Panda and Penguin submitting guest articles or guest blogging is slowly becoming best practice. The trend is driven by a desire to follow the pack. Guest blog posts, all by themselves, do increase rankings.
Guest Blogging – writing blogs or articles for other sitesThe strength in guest blogging to blogs or websites that have a decent following is that the posts are read immediately and it can be launched without delay avoiding the embarrassment of blog posts that no one comments on. However, the guest-blog-only strategy has two fatal weaknesses:
- There is an obviously fixed ratio of one linking domain per article placed,
- You reach rapidly diminishing returns.
Furthermore, using the ideal blog to post is difficult to find. They are a scarce resource. You can post to lesser blogs but expect lesser returns.
Content StrategyA pure content strategy can be frustrating simply because the results and rewards are slow to be recognised. The best strategy is to create great content and to distribute it using all the marketing channels available: that means using inbound marketing as depicted in this info graphic – courtesy of Hubspot:
- Bloggers will be more likely to accept posts and talk about/to you if your target site has its own credible content.
- Users from the host blog will share and re-share your content if your site offers something they can be excited about.
- People will want to link to you.
Make Content a Pre-RequisiteWhere are we headed, and what should we do next?
About the Author
Minke Oving is an Online Reputation expert at SEO Synovation and guest blogger for a number of clients.