How to Research Keywords
Researching keywords for your web page, article or blog is fundamental in getting traffic to your submission. Keywords have a direct influence on the type of traffic a website will receive and will determine the level of profitability. Paying attention to what people are searching for is critical to keyword research.
Fundamental Concepts on How to research KeywordsBefore I delve into the nuts and bolts of how to research keywords we must consider two fundament concepts:
- how Google returns query results
- and user behaviour.
Search EnginesWhen users insert a query into search engines they are not actually searching the entire web. They are scanning websites, articles, blogs and other documents that search engines have found, crawled and indexed. Search engines use the users query to scan all the words they have indexed (actually referenced) using hundreds of data centres and return the best match in an authoritarian order. Search engines are re-activating to past search queries and new queries are unlikely to be included in any result. Google can only return search results powered by past queries, in other words they are reacting to past historical data.
User behaviourUsers are unpredictable in the manner in which the create search terms in queries. Studies have shown that over 80% of users will re-create a search query if they don’t find what they are looking for on the first page. If you combine this with th fact that over 55% of users use more that three terms in their search queries and that 25% of all search terms have never been used before , that is they are unique. This means there are more keyword permutations exist than any keyword is giving you.
Tip 1If you focus on multiple but low volume search terms you may get better conversion results than focusing on high volume competitive keywords. Publish web pages, articles and blogs often as each submission is a keyword net.
Tip 2Look deep in your analytics for keywords that have found your website and use those terms for blog titles, article titles webpage titles, webpage descriptions, and starter ideas.
Keyword AnalysisUse these 4 ideas to create your own keyword list for a specific webpage, article or blog, Put yourself in the shoes of an internet user who is looking for the solution to a problem that your document may provide. Think about:
Use low competitive terms - After finding popular, specialized and long tail keywords, you should drop those that are highly competitive and focus on low competitive and low volume keywords.
This post was brought to you by SEO Synovation a web marketing company. To learn more on what they can do for you visist their website.