This article argues the benefits of a search engine optimisation projects that augment and strengthens.
In today’s online environment it's so easy to destroy a good online reputation. The growth of social network in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in the English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reptutions of local businesses. This is especially true with Google's objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page rank of the review is PR 1 or PR zero well below your particular website PR.
Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today in the New World concerns are different: social media networks grow, tweets hit global users and defending their positive reputation is now being addressed.
The steps of SEO in the search algorithms hugely benefit your online reputation due to the fact that it creates a security blanket. As the Search engine optimisation efforts begin to achieve higher ranking they have the tendency to pushdown other entries using the same queriy search terms - positive o negatives. entries lose ranking.
The framework of SEO involves:
- Keyword Research and Content Creation
- Website Architecture and Optimisation of On-Page Elements
- Useability and Design
- Link development.
An element of protecting your online reputation is achieved by initiating a SEO project,namely:
- selecting keywords
- research competitors keywords
- combining keywords
- creation of content using keywords
- optimising your on page element
- engaging in social networks
- creating a link building platform
the conclusion is simple: engage an innovative search marketing agency to optimise you website and by consequence create a defensive strategy against negative comments.
This post was written by Vincent Sandford of SEO Syynovation an innovative search marketing agency in Europe. specialising in managing the online reputations of small to medium sized business.