Wednesday, March 3, 2010
SEO Essentials from SEOsynonation
Search Engine Optimisation, SEO for short, is about direct traffic to a web site's landing page optimization. It’s the first impression you present to your client that's relevant to their search results.
The goal of landing page optimization is to achieve the highest conversion rate
possible. Businesses and careers may rise or fall on the outcome of online marketing programs. That's why a well optimised website pages will help your business. The basis of good SEO is: keywords and unique optimisation of pages - not only the home page but all the pages. Choose relevant keywords to your products or services and place them in:
(a) domain name
(b) page URL
(c) page title
(d) page description
(e) page content
The above are also known as elements.
Here are a few do it your self steps you can follow or call us +390736645233 and we will explain:
1. Traditional Landing Page Optimization- as described in (a) - (e). Element optimization for any given element on a page — for instance, the
headline in the content — This is the lowest level of landing page optimization but useful for gaining votes for search engine popularity It’s important in the context of a particular page it delivers useful overall value.
2. Page optimization. This is what is usually meant by “landing page optimization”.
It’s about finding the the right combination of elements — each of which gets
optimised — as well as the best layout and design of the overall page. This can
have a significant impact on the performance of a specific page, and if you do this
across all of your online marketing, it can contribute a noticeable bump to
marketing’s overall results.
3. Path optimization. A page is merely a single step along a path — one that starts
with the ad or email that the respondent clicked on and carries through to the
second and third pages the user clicks on and beyond. Optimizing the path or theme
is about relevancy to the initial click that matches the expectancy of the prospects. Optimising themes is best for the prospect and for search engines. Again relevancy is important.
4. An extension of theme and path optimisation is bringing the prospects to relevant pages that resolve a particular need or problem the prospect has. If your website resolves multiple solutions for prospects then take them to the most relevant page - do not always use the home page as the starting point - use the most relevant page from the inserted keyword - matching keyword and prospects expectations.
5. If you perform advertising, email or direct mail campaigns make sure the messages are carried through to the appropriate website pages. Avoid prospect-message dis-connect. If you do not they will click away.
6. The whole organisation, not only your website but sales and marketing departments , your publicity campaigns must be attuned to your optimization efforts. This will increase your cycle speed and
reducing your per-page and per-path overhead. The more attuned your organisation is to your landing page management processes, the more optimization you
can execute at the tactical levels.And vice verse.
7. Strategy optimization focuses on optimizing the big picture marketing strategy. At this level, landing page optimization becomes abstracted from the gory details, but it makes two very important contributions.
About the author:
Vincent Sandford is a multi faceted Consultant with a special interests in promoting Le Marche businesses, tourism, wine and local real estate. His consultancy practice can help local business create or improve their websites, webshop, Search Engine Optimisation SEO, exports and imports of goods and services to augment income streams. He lives with his wife and son in San Severino Marche and may be contacted on +39 0733 645233.