tag:blogger.com,1999:blog-32463467343050645592024-03-21T08:58:33.184-07:00SEO: the essentialsSEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.comBlogger18125tag:blogger.com,1999:blog-3246346734305064559.post-56283837853894262482012-11-28T06:17:00.000-08:002013-01-07T00:19:02.734-08:00HOW TO DO KEYWORD RESEARCH<h2>
The Essence of Search Engine Optimisation or SEO is keyword research and link building with those keyword. </h2>
<em>I<span style="font-family: Times, "Times New Roman", serif; font-size: large;"> am going to show you how to drive more traffic and sales by pushing your site to the top of search engine rankings and using the right keywords to do it. Search Engine success starts with selecting the appropriate keywords that internet users are inserting into search engine query boxes.</span></em><br />
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The first area to concentrate upon in any search engine optimisation project is analytics and web intelligence.<br />
Keyword research is the second step in the process of optimising your website. This process called Search Engine Optimisation or SEO for short. This diagram shows the other steps in the <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong>SEO</strong></a> process.<br />
In ths post I'm detailing the process steps within <strong><a href="http://www.seosynovation.com/seo-keyword-analysis.php" target="_blank">Keyword Research</a>. </strong>Website owners who want search engine success need to figure out which phrases their potential customers are actually searching on. These phrases or keywords can be found with Google keywords tool and is one of the best FREE tools for finding keywords or keyword phrases. You can mine the Google Database to pinpoint the exact keywords used by people who are looking for products just like yours. Here’s how we do it:<br />
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KEYWORD SELECTION</h3>
The topic of the page will determine the primary keyword or keyword pgrases and synonyms to use as secondary keywords of the page. In my example I’m choosing ““keyword research”.<br />
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BROAD MATCH VERSUS EXACT MATCH</h3>
Follow this step to find Google FREE keyword tool. In the Google query box type: “Google keyword tool”. In the word or phrase box type iin the keyword, from the left column Match Types select Broad Match, in the Advanced Options and Filters select the country and language of your target market. Then press the Search Button. If you have an Adwords account with Google you can access the same data but with 800 suggestions and search volumes for the last 12 months. This data will be useful later in the research phrase.<br />
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LEVEL OF COMPETITION</h3>
Enter the keyword phrase in Google query box. Google shows you a page called search engine results page, detailing 9 paid search results (top and left side of page) and 10 organic search results (Nov 2012), and says it results 116.000.000 (116m) web pages in less than 034 seconds. The numbers are important. 116m represents web competitors for your select keyword and the numbers of paid search ads indicates a highly competitive keyword.<br />
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FIND SYNONYMS</h3>
Choose alternative like keyword phrases or synonyms from the list of suggestions given by Google and repeat the instructions in the paragraph LEVEL OF COMPETITION to find the number of competitors.<br />
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KEYWORD EFFICIENCY INDEX</h3>
Calculate the KEI or keyword efficiency index by squaring the search volume for each keyword (SV2) divided by the number of competitors ( C ). Expressed as sv2/c. You should Choose the keyword with the highest KEI. In my example “keyword Research”.<br />
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ANALYSE THE STRENGTH OF THE COMPETITION</h3>
My goal is to get the web page on Google first page for the keyword “ keyword research” and to do that we need to access the strength of the competition. I use the page rank of websites as a crude but easily accessible measure of strength.<br />
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Note down the page rank (PR) of each website (from the Google Toolbar) on the first, second and third pages of your SERP for your keyword. If the total of PR is over 50 that indicates huge competition as each website has an average of PR5 and the range of PR values might be between PR 3 – PR 7. Do this for all your keywords for all search values and for the search values for the last 12 months, if you have them.<br />
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ANALYSE YOUR WEB COMPETITORS </h3>
Repeat step 2 for exact match of the keyword to establish the numbers of web pages competing for the keyword. Also find the numbers of competitors that place the keyword in the title of their website pages by inserting this command in the Google query box. Intitle: keyword research. In my example this reduced the number of competitors to 13.800.000 rather than 116.000.000. For these competitors also calculate the sum of the PR strength of the competition. You will need all these numbers to calculate the KEI.<br />
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ANALYSE SEARCH VOLUMES OVER TIME</h3>
It frequently happens that seasonal fluctuations occur in search volumes. You can use Google Trends to establish likely future volumes and, if trends can be predicted, this will help you change your keyword strategy and create pages for other keywords that are much stronger in certain periods of the year. In my example the keyword “keyword research’ is strong from January to March but during the summer months the keyword phrase “ Researching Keywords” were very popular. So you must find other keywords that are more popular to liven up the campaign.<br />
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TWO WORD, THREE WORD OR FOR WORD KEYWORD PHRASES</h3>
I have chosen a two word keyword as an example but research shows that three word and four word keyword phrases have better conversion results. So bear this in mind when selecting keywords to research.<br />
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KEYWORD PLACEMENTS</h3>
Placing the Keyword Phrase in the content and code of the website is the next important step to perform. I have used the keyword: “Keyword Research” as it’s the topic of the page. So you should do the same. You should place the keyword phrase in the URL, title, description and Meta Tags H1 Headings and Image Alt Text of the web page;<br />
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• URL -The top level domains uniform resource locator or URL for short, of this web page is: <a href="http://www.seosynovation.com/seo-keyword-analysis.php">http://www.seosynovation.com/seo-keyword-analysis.php</a><br />
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• Title - of the web page in Google’s search engine results pages is: Keyword Research by SEO Synovation. <br />
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• Description – contains the keyword “keyword research”. <br />
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• H1 Heading – is “Keywords Research”<br />
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• Image Alt Tag – image of researching keywords. <br />
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• It is very important to use synonyms of keyword phrases and the Goggle suggestions give some good examples of this.<br />
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INBOUND LINKING</h3>
A linking project completes the Search Engine Optimisation SEO project with the keywords you have optimise your web pages for. Remember to vary the anchor text – the keyword phrase unlined to link back to your website – can be the keyword itself but also synonyms of it relevant to the pages. Mix up the linking strategy to about half to the HOME, Branding and direct URL and the other half to keywords and synonyms. <br />
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SUMMARY</h3>
Using Google’s Keyword Tool (free) find out the search volume for the keyword phrase in the language and market you want to reach. In our case it’s the English language in the UK market. Google most of the time will return broad matches for your keywords as well as paid results, YouTube videos and other websites that match the keyword phrases. So performing a balanced, regular and systematic keyword research activity will benefit your business.<br />
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<br />SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com31Old Edinburgh Rd, Moffat, Dumfries and Galloway DG10, UK55.378051 -3.43597346.109196499999996 -23.650817 64.6469055 16.778871tag:blogger.com,1999:blog-3246346734305064559.post-35039007947884767982012-11-20T01:48:00.003-08:002012-11-20T02:51:28.820-08:00Using Blogs and YouTube as Social Media Channels<h3 class="MsoNormal" style="margin: 0in 0in 10pt;">
Inappropriate use of Social Media channels can be a waste of time</h3>
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<i style="mso-bidi-font-style: normal;"><span style="color: black; font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-themecolor: text1;">One of the best media to use to gain visibility and visitors to your website is to engage in <strong>Blogs and You Tube</strong>.<span style="mso-spacerun: yes;"> </span>But its not appropriate for every product or audience. The value in using social media channels lies in the effectiveness and delivery of marketing message or narrative via the right channel.<span style="mso-spacerun: yes;"> </span>Using inappropriate channels for your message with only cost you time and resources for no appreciable result.</span></i></div>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif; font-size: small;">Most marketers focus upon two major concerns; <b style="mso-bidi-font-weight: normal;">HOW</b> do they make money for their organisation and <b style="mso-bidi-font-weight: normal;">WHY</b> do some marketing channels make more money that others. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTIKKTITw7xOx0zlGxZRX_6j0jcv4oxgn7YgG7UPaNkM6IbSet6vt7bZtNPf79nj_KAi93rBDfNtt461CxR7R4j3JqnJbCya5Xhehz4-BTTB_Id5ze7VySWOEX_6Tc8j8mISCzRXU6wJk/s1600/How+and+Why.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="200" rea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjTIKKTITw7xOx0zlGxZRX_6j0jcv4oxgn7YgG7UPaNkM6IbSet6vt7bZtNPf79nj_KAi93rBDfNtt461CxR7R4j3JqnJbCya5Xhehz4-BTTB_Id5ze7VySWOEX_6Tc8j8mISCzRXU6wJk/s200/How+and+Why.jpg" width="126" /></span></a></div>
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<span style="font-family: Verdana, sans-serif;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">When social media channels were first introduced every marketer adopted this new marketing concept and exploited the possibilities to solve their</span> </span><span style="color: black; font-family: 'Arial Black','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-bidi-font-size: 11.0pt; mso-themecolor: text1;">HOW and WHY</span><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; font-size: 10pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-themecolor: text1;"> </span><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">concerns.<span style="mso-spacerun: yes;"> </span>Some notable organisations claimed spectacular results.<span style="mso-spacerun: yes;"> </span>However, engaging in Social Media marketing is a challenge particularly in integrating it into a companies existing marketing plan and to meet company expectations on profitability, and it’s not for everyone</span>.</span></span></div>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">Most marketers do not understand the dynamics that social media may not be the appropriate medium to engage for the promotion of their product or service.<span style="mso-spacerun: yes;"> </span>There are characteristics and special audience requirements to consider for each social media channel that will be discussed in this article for blogs and social media. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjC67UPjfVqZJFV5P10dyU4l4ZCgfAW9OnjdKiCgtmOKi5ZsjbRmE78sBMyILB3bQirg6Ez8Eml95ZoDBvfXkVsXMWqaBxe0Db7ZPOEfSZOqEzK7uSNHxFqi4F7sGpPndDKvpHddqeMj0/s1600/social+media.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="font-family: Verdana, sans-serif;"><img border="0" height="228" rea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjC67UPjfVqZJFV5P10dyU4l4ZCgfAW9OnjdKiCgtmOKi5ZsjbRmE78sBMyILB3bQirg6Ez8Eml95ZoDBvfXkVsXMWqaBxe0Db7ZPOEfSZOqEzK7uSNHxFqi4F7sGpPndDKvpHddqeMj0/s320/social+media.jpg" width="320" /></span></a></div>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">Most large organisations in the market place, activity engage in Twitter, Facebook and LinkedIn but, in most cases, the promotion only accounts for less than 1%-2% of total revenues.<span style="mso-spacerun: yes;"> </span>Good <b style="mso-bidi-font-weight: normal;"><a href="http://seosynovation.com/internet-marketing.php">Marketing Agencies</a></b> warn Website owners should be aware and avoid being tempted by assertions that claim immediate and extraordinary success. </span></span></div>
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Is Social Media Right for Your Organisation?</h3>
<span style="color: black; font-family: 'Times New Roman','serif'; font-size: 14pt; line-height: 115%; mso-bidi-font-size: 11.0pt; mso-themecolor: text1;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-size: small;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="color: black; font-family: 'Arial Black','sans-serif'; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-themecolor: text1;"><o:p></o:p></span><span style="font-family: Verdana, sans-serif;"> There are some pre-requisites required before you engage in social media:</span> <br />
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</span></span></span></span></span></span><span style="font-family: Verdana, sans-serif;">1.know thyself – know your enemy as well as yourself</span>
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<span style="font-family: Verdana, sans-serif;">2. Know your goals – have clear, achievable and measureable metrics</span> <span style="font-family: Verdana, sans-serif;">3. Know your limits – set parameters and do not exceed them.</span><br />
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<span style="font-family: Verdana, sans-serif;"></span> <span style="font-family: Verdana, sans-serif;">Once your organisation has answered these questions, then all organisations should ask themselves and develop four fundamental questions.</span><br />
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<li><span style="font-family: Verdana, sans-serif;"> Is engagement in social medium right for my organisation?</span></li>
<li><span style="font-family: Verdana, sans-serif;"> What is the appropriate match of social medium to my marketing message?</span></li>
<li><span style="font-family: Verdana, sans-serif;">Develop a four step social media strategy appropriate to the product/message?</span> </li>
<li><span style="font-family: Verdana, sans-serif;">Develop appropriate metrics for measurable and growth.</span></li>
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<span style="font-family: Verdana, sans-serif;">Companies and organisations should adopt a reality check and not get drawn into the latest and greatest money earning fade pushed out by so called experts that cite how Dell Computers made $6.5m using Twitter which when compared to a turnover of $61b is 0.01% of revenue – not very significant as incremental revenue. Perform a reality check and ask yourselves is this right for me. Decide what time, labour and budget will be allocated and do a “reality check” on the benefits. </span><br />
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The Intent of Social Media Channels </h3>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">Social media channels like Face Book, Twitter and LinkedIn were never intended to be a marketing channel – they were created for like-minded people to share like-minded experiences and referrals and not for marketing campaigns – although some recommendations from friends, fans and followers do originate from social media<span style="mso-spacerun: yes;"> </span>that convert into sales but they are in small and insignificant numbers.<span style="mso-spacerun: yes;"> </span></span></span></div>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">Although these incremental sales might be useful but do come at an expense in time and resources.<span style="mso-spacerun: yes;"> </span>LinkedIn was conceived as a professional job seeking channel, Twitter was conceived as a immediate sharing experience focused on the immediacy factor.<span style="mso-spacerun: yes;"> </span>The exception is Google. <span style="mso-spacerun: yes;"> </span>Google + (Plus) was created as a marketing tool and is having a hard time establishing itself in the marketing place because of that. Punters in the social sphere are not yet ready they want to give advice, recommend to friends, fans and followers and share superior knowledge. <i style="mso-bidi-font-style: normal;">Likes</i> are not sales.</span></span></div>
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<span style="color: black; font-family: 'Arial Black','sans-serif'; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-themecolor: text1;">Top Social Media Challenges<o:p></o:p></span></h3>
<span style="font-family: Verdana, sans-serif;"><o:p></o:p></span></span></span><span style="font-family: Verdana, sans-serif;"></span><br />
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<span style="font-family: Verdana, sans-serif;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">A survey was conducted by SEO Synovation the</span></span><span style="color: black; font-family: 'Arial Black','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;"> </span><span style="color: black; font-family: 'Arial Black','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><a href="http://seosynovation.com/">web marketing agency</a> <span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">during July 2012 and asked 250 clients what was their top social media challenge? Survey results show consistent campaigns and integrating them into existing marketing strategy.</span></span></span></span></span></div>
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<span style="color: black; font-family: 'Arial Black','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="color: black; font-family: 'Arial Black','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"></span></span></span><span style="font-family: Verdana, sans-serif;"> </span><span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif;">When organisations activate their marketing messages to social medium campaigns they share four common characteristics:</span></span></div>
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<span style="color: black; font-family: 'Lucida Sans Unicode','sans-serif'; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-themecolor: text1;"><span style="font-family: Verdana, sans-serif; font-size: small;">1. Clear and consistent marketing messaging and what they offer the community</span> <br /><div>
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<span style="font-family: Verdana, sans-serif; font-size: small;">2. Progressive, gradual and timely development of a clear pathway to deliver the marketing message to the channel selected.</span><br /><span style="font-family: Verdana, sans-serif; font-size: small;">3. Ability to interact with their audience</span><br /><span style="font-family: Verdana, sans-serif; font-size: small;">4. Successfully planning the campaign distinguishes you from the crowd</span></span><span style="font-family: Verdana, sans-serif;"></span><br />
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<span style="color: black; font-family: 'Arial Black','sans-serif'; mso-bidi-font-family: 'Lucida Sans Unicode'; mso-themecolor: text1;">Clear and Consistent Marketing Message</span></div>
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<span style="font-family: Verdana, sans-serif;">The marketing message is sometimes referred to as the internal narrative of the organisation. The board speak, the messaging of its representatives and the publicity language of its advertising departments and representatives that ll determine the marketing message. Examples of marketing messages or narratives are:</span></div>
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<strong>Nokia –</strong> the Finnish multinational communication and information technology giant has a simple, clear yet persuasive narrative: Connecting People.<br />
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<strong>Sony –</strong> the Japanese electronics group has a message that unifies all of its products into one innovative, clear and persuasive narrative: Make Believe. <br />
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<strong>Aston Martin –</strong> the British exotic sports car maker’s narrative sums up its product philosophy: Power Beauty and Soul.<br />
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The narrative used by Aston Martin is totally diverse to that of Sony and Nokia. The narrative is directed at an audience with totally different needs. Aston Martin focuses on the visual image whilst Nokia and Sony follow a features lead campaign to gain and master market share. This behaviour accentuates one important point: Social Media channels need reviewing in the different ways. Not all social media channels are equal as each carry inherent differences in communicating information.<br />
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The essence of social media is which channel will communicate who you are most effectively. Treating all social media channels equally to carry your message will just drain all your efforts, resources and budgets. So its best to identify first which medium will deliver the best results in communicating your message.<br />
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Blogs versus Websites as Social Medium Channels<span style="font-family: Verdana, sans-serif;"></span></h3>
Blogs are one of the best ways to communicate information and attract organic or natural search visitors. Websites do not change that often but blogs do or they should do. Blogs are more active and casual in presenting information and people tend to link to blogs as the information is usually current and up to date. Studies have shown that Blogs get more visitors than websites, get more links that websites, get more pages viewed and overall convert more that websites. From an SEO viewpoint blogs are fantastic for search engines to discover, crawl, index and return results to users’ queries.<br />
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Blogs Maximise Interaction<span style="font-family: Verdana, sans-serif;"></span></h3>
Blogs gain greater visibility than websites and as a consequence there is more interaction with your audience. Now here’s the conundrum. Which social medium do I choose to get the best possible results? The answer to that question lies in the type of interaction you wish to have with your intended audience.<br />
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The messaging and interaction could be one:<span style="font-family: Verdana, sans-serif;"></span></h4>
• To solicit support<br />
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• Announce research material<br />
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• To promote education<br />
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• To network with like minded people<br />
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• To present the latest news<br />
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You would use Blogs when you want to:<span style="font-family: Verdana, sans-serif;"></span></h3>
Increase search visibility<br />
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To build links for long tailed search terms<br />
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To educate the market space and community within it<br />
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Communicate high trust content<br />
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To build lists for emailing and promotional purposes for higher conversions and reach <br />
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To create brand value and equity<br />
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The way internet users begin to search the web for branded products also emphasis that Blogs are the best social medium to use. Studies (Emarketer May 2012) show that:<br />
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57% use search <br />
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20% via Brand Website<br />
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18% via Retailer<br />
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3% via Facebook<br />
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2% via Twitter<br />
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Searchers Behaviour<span style="font-family: Verdana, sans-serif;"></span></h3>
A study by ComScore in late2010 discovered a prolonged buying pattern and buying intent from internet users than previous thought. The buying pattern of intent users has extended as users become more aware of what they want to buy, how to search for it on the web, and the specification of the product. The survey showed only:<br />
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25% of searches are successful at the first attempt<br />
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42% of all search queries need refining<br />
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44% of all search queries postpone their intent to buy for more that a day, week or month<br />
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Email marketing has enjoyed a dramatic increase in usage as a result of using blogs to increase visibility. Blogs have been designed to capture email addresses due to the targeted, useful and pertinent content of the blog. There has been a dramatic increase of 28% (ExactMarketing 2010) and that‘s been dominated by mobile users at 41%.<br />
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The number one task a marketer, a sale person or an executive does every morning is checking his inbox. So that must be the best time to grab his or her attention. Get you promotion material to inboxes just before coffee time. <br />
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A study showed 58% of users check email while having their first cup of coffee, 20% checks their portal or search engine and 11% check Face Book. The study (ExactTarget 2010) went further and said:<br />
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93% of internet users subscribe to an email or newsletter<br />
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38% of face Book users subscribe to Brands<br />
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5% of Twitter users subscribes to brands<br />
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Email is an incredibly strong medium when compared to other social medium channels and should not be overlooked in your overall strategy.<br />
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YouTube as a Social Media Channel</h3>
<span style="font-family: Verdana, sans-serif;">Although Google does not term YouTube as a search channel, preferring to call it a video search channel, it is nevertheless:<br /><div>
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The third largest website in the world<br /><div>
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Gets sixty hours of video uploaded every 60 seconds<br /><div>
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Three billion hours of video watched every month.<br /><div>
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When do you Use YouTube as a Social Media Channel<br /><div>
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There are enormous traffic flows into YouTube but when do you use it:<br /><div>
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To see it to believe it – good to demo new products and lastest gadgets<br /><div>
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To get highly visible traffic – good humorous videos get thousands of viws<br /><div>
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Portable video – copy and paste code to embed video onto websites, Face Book and other media<br /><div>
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Re-publishable – can present different layers of the same topic (repurposing). It may be easier for the video to rank instead of the website<br /><div>
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Influences search results by Google<br /><div>
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Presents content in different methods<br /><div>
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Extended reach – will reach out to multiple sections of the market place.<br /><div>
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Extended media content<br /><div>
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When you combine YouTube as a social media channel with Google search your video and website will automatically gain greater visibility. Other benfits are”<br /><div>
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Increased rankings in search engine results<br /><div>
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Important additional channels for rankings and visibility<br /><div>
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Influences search results – captures attention</span><br />
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Is Social Media Right For Your Business?</h3>
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Remembering that social media interaction although great for exposure and awareness brings little conversions and profits. Studies show around 2% of revenues is generated by social media channels. However it’s difficult to measure the impact that social media channels have on websites due to timing of a recommendation to visitors actually visiting the website as your analytics will show a direct brand query rather than from a social media referral. It has a place in your arsenal. It will bring results if used wisely and by directing your messaging via the most effective channel to maximise the greatest responses. </span><br />
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About the author</h2>
<span style="font-family: Verdana, sans-serif;">Vincent Sandford works for SEO Synovation a <a href="http://www.seosynovation.com/" target="_blank"><strong>European web marketing agency</strong></a> helping small to medium sized organisation gain greater visibility in their market space. His passions are <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong>Search Engine Optimisation</strong></a>, <a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank">Online <strong>Reputation Management</strong></a> and <a href="http://www.seosynovation.com/internet-marketing.php" target="_blank"><strong><span style="color: blue;">Internet Marketing</span></strong></a>, He writes for numerous blogs on <a href="http://winetasing.blogspot.nl/2012/08/italian-wine-and-food.html" target="_blank"><strong><span style="color: blue;">Italian wine and food</span></strong></a><span style="color: blue;">, and </span><a href="http://marcherustico.blogspot.nl/2008/05/how-do-i-reach-customers.html" target="_blank"><strong><span style="color: blue;">Real Estate</span></strong></a><span style="color: blue;">. </span></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com0London, UK51.5073346 -0.127683151.3492066 -0.4435401 51.6654626 0.1881739tag:blogger.com,1999:blog-3246346734305064559.post-49111016654684827192012-10-22T01:51:00.000-07:002012-10-22T07:04:59.417-07:00Improve Your Value Proposition<h2>
<span style="color: #990000;">Your Value Proposition</span></h2>
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<span style="font-size: xx-small;">By Vincent Sandford, Francesca Marchetti and Minke Oving of Seo Synovation 22 October 2012</span><br />
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<em><span style="font-family: Times, "Times New Roman", serif;">If you had just ten words with which to describe why people should buy your company’s products or service, what would you say? Crafting a value proposition will improve your SEO and conversions. Read on ....</span></em></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">In a recent Google video Maile Ohye in <a href="http://googlewebmastercentral.blogspot.nl/2012/03/five-common-seo-mistakes-and-six-good.html" rel="nofollow" target="_blank"><strong>Five Common Mistakes in SEO</strong></a> said that a clearly stated value proposition will help you optimise your website. <strong>What is your value proposition</strong>? This critical question is challenging to answer, but doing so strengthens your marketing efforts.</span></div>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Y</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">our value proposition whether spoken or written is one of the key indicators of your business that must be articulated simply, clearly, and very briefly.</span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><strong>But what is a value proposition?</strong> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><strong>Why is it important to your business</strong>? </span><br />
<span style="font-family: Verdana, sans-serif;"><span style="font-family: Verdana, sans-serif; font-size: x-small;"><strong>How can you find the right one for your business? </strong></span></span><span style="font-family: Verdana, sans-serif;"></span></div>
<span style="font-family: Verdana, sans-serif; font-size: x-small;"><strong>And can an existing company find a new value proposition?</strong></span><br />
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">Value propositions tell your prospective client or referral source in a clear and concise way what value you will deliver—how they will be better off after going through your "black box."</span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjztScOq9zjZaZ2Rw6cFEJWBzdjjXn_3OF50DMsws5O29n_mCHw9XbffytX3drP69WYpHMzppYg11SsudsIKG0-yn_1LPuVy4B8h6gjrenZnMj9uNC0LkKUCorNCbeC_NyNk4QmkEdmBjI/s1600/Value+Proposition.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Infograhic show the key elements of a value proposition of appeal, exclusivity and credibility" border="0" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjztScOq9zjZaZ2Rw6cFEJWBzdjjXn_3OF50DMsws5O29n_mCHw9XbffytX3drP69WYpHMzppYg11SsudsIKG0-yn_1LPuVy4B8h6gjrenZnMj9uNC0LkKUCorNCbeC_NyNk4QmkEdmBjI/s1600/Value+Proposition.gif" title="Key characteristics of your value proposition" /></a></div>
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<span style="color: white; font-family: 'Arial Black','sans-serif'; mso-themecolor: background1;"><span style="color: #0c343d;">Your value proposition must articulate clearly, simply and forcefully key elements of exclusivity, appeal and credibility and minimise the negative impact of material cost.</span></span><br />
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Unfortunately, the vast majority of those marketing professional services cannot succinctly describe the value their service provides. They can describe what they do but not what the essential value is of their services. Most professionals will tell you they know what value they bring, but when asked to articulate its worth they need three paragraphs to describe it. By then, however, the listener has long lost interest.</span><span style="font-family: Verdana, sans-serif;">
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Not only does a strong statement help you capture the attention of prospective buyers, but it also goes a long way toward differentiating you from your competition. The advantage will be yours if you can clearly communicate how the client will be better off because of you, as opposed to simply describing a transaction. In this post I will share with you my personal thoughts on what I believe are the essential elements of a value proposition.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="color: #990000;">What is Internet Marketing?</span></h2>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">The essence of marketing is the message, and the essence of the message is the value proposition. Unless you understand how to form a clear and forceful value proposition you will be shouting nonsense in a crowded marketplace in order to achieve some semblance of an objective.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="color: #990000;">Your Value Proposition</span></h2>
<span style="font-family: Verdana, sans-serif; font-size: x-small;">The articulation of the value proposition emphasises the elements that most motivates your audience and emphasises with quantifiable data what matters most to your audience. These are critical issues designed to touch what matters to your audience. The value you give to your audience must be laden with specifics. The value proposition is about getting people to say YES, in reality it’s a series of micro YESes, to whatever you offer and the key to that is the force of value proposition. </span><br />
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">I cannot address or give answers to specific audiences: there are too many. What I can share with you are the common denominators that increase conversions through a forceful value proposition and, more importantly how to weigh the value proposition more forcefully.</span>
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<span style="color: #990000;">Stress the Values and Lessen the Costs</span></h2>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">An essential factor in creasing conversions is to “stand in the mind” of your customers. That’s an important issue, and it can be expressed in this manner: you will increase conversions if the perceived value of your offer outweighs the perceive cost. In other words there must be more advantages, benefits and value in the offer that there are associated costs. When you meet your prospects expectations when landing on your website, when reading an email or browsing through an article, you will without doubt get a positive response.</span>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvHeVktzrwMuYciuXKRUqIVJYkuWNKw5ZCyzFBbMIdH8KGijj_s6TONXG7sVwDQoyWvqtiEFAF3roWZTFbc99ty1kSIzu2tcu-Ouc1Hhy2I5c14ZMs9Qx0tXOYRXDEiGYGkpXGrCsFp4/s1600/Value+Proposition+-+Value+v+Cost.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Your Value Proposition needs to weighdown the value side f the fulcrum and minimise the costs associated with a YES to buy" border="0" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRvHeVktzrwMuYciuXKRUqIVJYkuWNKw5ZCyzFBbMIdH8KGijj_s6TONXG7sVwDQoyWvqtiEFAF3roWZTFbc99ty1kSIzu2tcu-Ouc1Hhy2I5c14ZMs9Qx0tXOYRXDEiGYGkpXGrCsFp4/s1600/Value+Proposition+-+Value+v+Cost.gif" title="Your Value Proposition expressed as value versus cost" /></a></div>
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<span style="font-family: Verdana, sans-serif;"><strong>The essential elements of value are: appeal, exclusivity and credibility. </strong><strong>The elements of cost are: the mental factor of motivation and the materiality of the offer. </strong></span><br />
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Meeting your prospects expectations must be done within seven seconds of landing on your page. The first phase of one to two seconds is a moment of disorientation. The prospects lands on a page and scans it to find what he/she is looking for and its vital here to visually connect with the prospect immediately with a compelling headline and sub headline. This does two important things: 1. Halts unsupervised thinking and 2. It will grab your prospects attention. The second phase of two to three seconds involves moments of conversation. The prospect reads your headline and or sub headline and is interested to read on. You must further engage the prospect with a compelling opening paragraph that emphasises how you solve issues and the benefits you provide. This leads to the third and final phase of two or three seconds called exchange of value. In the content that follows in this phases you must emphasis the elements of value: appeal, exclusivity and credibility.</span><span style="font-family: Verdana, sans-serif;">
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">Each piece of content, whether it’s an email, a web page or a printed advertisement, must answer these questions:</span>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">i. Where am I?</span>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">ii. What should I do here?</span>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">iii. Why should I do?</span>
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<span style="font-family: Verdana, sans-serif; font-size: x-small;">Value propositions are fundamental to success. When constructing a value proposition you must first find the understanding of this question:</span></div>
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<span style="font-size: x-small;"><strong><em>If <span style="font-family: Verdana, sans-serif;">I am your ideal customer why should I buy from you rather your competitor?</span></em></strong></span></div>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">This is fundamental because using the first person “I” puts you in the minds of your prospects and gets you to think about your prospects solutions. Using the word “why” is always followed by a “what”. This promotes expressions of value that must be stated clearly and simply.</span>
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</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">Your company or product cannot be all things to all solutions. A true value proposition is cognitive and accepting of trade offs. You can’t serve everyone and you can’t be the best solution to everyone. In fact choosing your customer set by market or customer segmentation is the surest way to develop your best solution.</span>
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<span style="font-size: x-small;"></span></div>
</span><span style="font-family: Verdana, sans-serif; font-size: x-small;">A value proposition must be framed within the challenge of a competitive environment. If you are not unique in one dimension of value (appeal, exclusivity and credibility) then you don’t have the potential to be the best solution as the internet has positioned itself for many of us to be one click away into cyber space never to be found again.</span>
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About the Authors. </h3>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkTbpIwnJx3XqunawV9GEZuoZscmd6vILZmJTzKXGlc4jqLqpsVXN9zM7wgq4lcawkTKHlY2pVItB7lvoVtfyAYPaWJZewMaUoKKYVgxL1LYrt2P5xUs5gFx6ArZGdE8I2BJrSdl6L2k/s1600/The+Staff+at+SEO+Synovation.gif" imageanchor="1" style="clear: left; cssfloat: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="131" nea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiDkTbpIwnJx3XqunawV9GEZuoZscmd6vILZmJTzKXGlc4jqLqpsVXN9zM7wgq4lcawkTKHlY2pVItB7lvoVtfyAYPaWJZewMaUoKKYVgxL1LYrt2P5xUs5gFx6ArZGdE8I2BJrSdl6L2k/s320/The+Staff+at+SEO+Synovation.gif" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">The Staff at SEO Synovation's office in Italy</td></tr>
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<span style="font-family: 'Arial Black','sans-serif'; line-height: 115%; mso-bidi-font-size: 11.0pt;"><span style="color: black; font-size: x-small;">Francesca Marchetti, Minke Oving and Vincent Sandford are Search Engine, Search Marketing, Link Building and Online reputation Experts at SEO Synovation a European based <a href="http://www.seosynovation.com/" target="_blank">web marketing Agency</a> based in The Netherlands, the UK and Italy.</span></span></div>
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<span style="font-family: 'Arial Black','sans-serif'; line-height: 115%; mso-bidi-font-size: 11.0pt;"></span><span style="font-family: 'Arial Black','sans-serif';"><o:p><span style="font-size: x-small;">SEO Synovation helps small and medium sized organisations drive more traffic to their websites to increase their conversions. They can be contacted by telephone +31 592 269 804 or +31 6 428 73 480 or +39 334 990 3867. <a href="mailto:info@seosynovation.com" target="_blank">Or email thebest web marketing agency in Europe</a></span></o:p></span></div>
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com03 Whitehall Pl, City of Westminster, WC2N, UK51.5073346 -0.127683151.1909296 -0.75939709999999994 51.8237396 0.50403090000000006tag:blogger.com,1999:blog-3246346734305064559.post-76851172099540045412012-09-12T05:39:00.000-07:002012-09-12T23:31:32.414-07:00Website Optimisation After SEO<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><em><span style="font-size: large;">It seems a little strange to optimise your website after a search engine optimisation project but you must remember that is a never ending process. If you have completed your SEO, engaged in inbound marketing in all its elements and haven’t achieved your goals now you should concentrate on Conversion Optimisation</span>.</em></span></div>
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<span style="color: #990000;">Off Page Search Engine Optimisation Part Two</span></h2>
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This post is the first in three separate posts explaining more on website optimisation after you have completed a SEO. In a <a href="http://seosynovation.blogspot.nl/2012/09/off-page-search-engine-optimisation.html" target="_blank"><strong>previous post</strong></a> called <em>"Off Page Search Engine Optimisation"</em> I described how Google ranks website, how search engines return search queries and gave a few tips on inbound marketing tactics. </div>
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Now is the phase in the project to explore what happens next continuing along this never ending journey of website optimisation. The most important topics now to focus upon after you’ve completed your SEO project and engage in communicating with your customers are:</div>
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<li><strong>Conversion Optimisation</strong></li>
<li><strong>Revenue Generation</strong></li>
<li><strong>Engaging with Customers</strong>.</li>
</ul>
<h3>
Conversion Optimisation </h3>
The rest of the post is concerned with <strong>Conversion Optimisation</strong>. I take a different standpoint when I look at conversion optimisation. I focus upon a holistic view of the process path. A taditional approarch might be this:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5qw1TCcf9Y18vWvAPt9doJPFHkx7qKM2eUkymVKClZp38ftNoiJ2oE5CjR4LIKUumHMYEulRBk2Vjz9xQHHLBEOKcfWcFtHCCa1jUkZGd8AEdspxWPAb_oxhGQwfF3VibFg6h3UhOilI/s1600/conversion-optimisation.bmp" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Traditional Sales Funnel" border="0" hea="true" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5qw1TCcf9Y18vWvAPt9doJPFHkx7qKM2eUkymVKClZp38ftNoiJ2oE5CjR4LIKUumHMYEulRBk2Vjz9xQHHLBEOKcfWcFtHCCa1jUkZGd8AEdspxWPAb_oxhGQwfF3VibFg6h3UhOilI/s320/conversion-optimisation.bmp" title="Sales Funnel Analysis Traditional Approach" width="320" /></a></div>
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<span style="font-family: Verdana, sans-serif; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;">While the traditional approach may centre upon analysis of the sales funnel and the leaks that exist from the moment a prospect enters the funnel and then drops out at various stages in the cycle, I focus upon four tactics when I review a conversion optimisation and these are:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQOdio9q-blJBtUBurL9VF6_E05HpdzcLVFKMUiAlJrP0nhRyU3N4TOzP3ASpM6XTgY_Cp6NyoRRjcf_dmkP0cGZMqWx2OSMpnkHYPwNQk3TGWGd09uXDlYU8nH6-rZDQKGpfzcp53ST0/s1600/off-page-website-optimisation.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Conversion Optimisation" border="0" hea="true" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQOdio9q-blJBtUBurL9VF6_E05HpdzcLVFKMUiAlJrP0nhRyU3N4TOzP3ASpM6XTgY_Cp6NyoRRjcf_dmkP0cGZMqWx2OSMpnkHYPwNQk3TGWGd09uXDlYU8nH6-rZDQKGpfzcp53ST0/s400/off-page-website-optimisation.gif" title="Conversion Optimisation and the four tactics to consider" width="400" /></a></div>
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Tactic 1 - Craft your marketing messages around your value proposition.<br />
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Tactic 2 – Maintain cognitive momentum in every step of your sales process.<br />
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Tactic 3 – Never underestimate the power of a value based headline.<br />
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Tactic 4 – Use testing as a means to developing your customer profile.<br />
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<h3>
Tactic 1 Craft your marketing messages around your value proposition.</h3>
The essence of marketing is the message. The essence of the message is the value proposition. And unless you’re able to articulate your value proposition clearly, concisely and forcefully you’re lost in the crowded market place. The goal of a message on a website or in an email is to get a click to a sign-up form, to the buying process or to a newsletter and in so doing you need to stress value in the click.<br />
<h4>
How do you craft a forceful value proposition?</h4>
Scientifically, a value proposition can be expressed in a formula that simply says the net force of a value proposition is the perceived gross force of the perceived value less the gross force of the perceived cost. <br />
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<em>pNf = pNv - pNc</em></div>
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It is in the mind of the prospect his/her perception of value exceeds the perceived cost. <br />
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<em>pNv > pNc</em><br />
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There are subsets of this to consider. We are dealing here with perceptions, human nature and individuals with different attitudes and values. However there are common attributions that we, as humans, share about perceptions of value. These common attributes are:<br />
<ul>
<li>appeal</li>
<li>exclusivity</li>
<li>clarity</li>
<li>credibility </li>
</ul>
If the value is appealing and exclusive, and it has been expressed with clarity with credible language, as humans we will probably convert and buy. If you then combine these factors with incentives and high motivational factors but lessen the anxiety and or frictional factors in the buying process then you have a winner strategy. Not easy but can be applied to your marketing message.<br />
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<span style="color: #990000;">Tactic 2 – Maintain cognitive momentum in every step of your sales process</span>.</h3>
Conversion optimisation must be looked at as a <strong>holistic process</strong> from the moment the prospect visits your website to the moment he leaves it after buying or not. The process steps of a visit to your website may be defined as:<br />
<ul>
<li>Clicking on a paid ad or entering the site</li>
<li>Reading the landing page or the Home page</li>
<li>Clicking on the buy button or call to action</li>
<li>Completing the buy form</li>
<li>Processing the purchase procedure</li>
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Your value proposition must be re-said, re-emphasised, and repeated at every steps of the process to confirm the buying decision. That is what I call emphasising the derivative level values of the central value proposition, the perceived value of the prospect, the product level proposition and the process level proposition.</div>
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In each and every step of the buying process there's a series of micro Yes’s that lead through the buying process to the ultimate YES of paying for the product or service or sign-up form or whatever the goal was. These series of micro Yes’s occur at different levels in the process, for example, on entering the site (central value proposition must be expressed), on clinking to move forward in the site (prospect level perceptions of value and incentive are working here), on clicking to purchase (product meets perception and anxiety is reduced) and at the buy stage (process levels are easy and friction is reduced). The value proposition must be stated at each level and this is to maintain the cognitive momentum. <br />
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<span style="color: #990000;">Tactic 3 – Never underestimate the power of a value based headline</span>.</h3>
There are two principles that every marketer must be aware of.<br />
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<li>For every action you desire a prospect to make (a click or sign up) there must be an immediate promise of value that outweighs the perceived cost of that action.</li>
<li>Like the central value proposition, the derivative value propositions can be measured by its: appeal (desirability), exclusivity (availability), credibility (believability) and its clarity (understand ability).</li>
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Webmaster should <strong>optimise websites for thought sequences</strong> of the visitors that manifests itself in appeal, exclusivity, creditability and clarity of the value proposition.</div>
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When crafting a headline there are two principles to remember:<br />
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<li>All marketing messages must be centred primarily on the interests of the customer. Therefore when it comes to crafting headlinesemphasise what the prospects gets rather than what he must do.</li>
<li>The goal of an headline is similar to the opening scene of a film and thai is to arrest the attention and get them into the first paragraph. There utilise a point first structure that means place the value at the front of the headline.</li>
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<span style="color: #990000;">Tactic 4 – Use testing as a means to developing your customer profile.</span></h3>
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<span style="font-family: 'Lucida Sans Unicode','sans-serif'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;">The internet is the biggest laboratory there is. It has billions of users to test all plausible scenarios.<span style="mso-spacerun: yes;"> </span>However there are key principles to testing on the internet.</span><br />
<span style="font-family: 'Lucida Sans Unicode','sans-serif'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi;"><o:p><span id="goog_1704050758"></span><span id="goog_1704050760"></span><span id="goog_1704050762"></span><span id="goog_1704050764"></span><span id="goog_1704050766"></span><span id="goog_1704050769"></span><span id="goog_1704050771"></span><span id="goog_1704050787"></span><strong>Key principle #1 </strong>– the goal of a test is not to get a lift but to get learning.</o:p></span><br />
<strong>Key principle #2</strong> – to achieve the maximum of learning your test should be designed around two key elements<span id="goog_1704050788"></span><span id="goog_1704050772"></span><span id="goog_1704050770"></span><span id="goog_1704050767"></span>;<br />
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<li>A <strong>research question</strong> (always starts with “which” – e.g. which ad gets most clicks).</li>
<li>A <strong>theory question</strong> (what does this test tell me around the behaviour of the prospect).</li>
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To assist you to formulate a good test it helps to remember the <strong>value proposition question</strong>: <em>If I am your ideal customer why should I buy from you and not from one of your competitors? </em><br />
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Conclusion</h3>
Employing these four tactics will assist you in reaching a greater understanding of why you’re getting a series of micro Yes’s along your optimisation path of greater conversions. The process begins with a value proposition that should state what you do, what the benefits are and how you do it to enhance your prospects goals.<br />
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<span style="color: #990000;">About the Author</span></h3>
Vincent Sandford is an SEO expert at <a href="http://www.seosynovation.com/" target="_blank"><strong>SEO Synovation a web marketing agency</strong></a> for small and medium sized businesses in European markets. he may be contacted by email: <a href="mailto:info@seosynovation.com"><strong>info@seosynovation.com</strong></a><strong>. </strong><br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com10Bristol, UK51.454513 -2.5879151.375358 -2.7458385 51.533668 -2.4299815tag:blogger.com,1999:blog-3246346734305064559.post-85363280803297178462012-09-06T06:14:00.001-07:002012-09-06T06:14:42.754-07:00Off Page Search Engine Optimisation<br />
<em><strong>Search Engine Optimization (SEO)</strong> can be misunderstood but there is a methodology, even some would say, a science but it is, most of all, a process . You need to understand that an SEO project should include efforts in the two primary areas that contribute to a site’s search rankings by search engine algorithms:</em><br />
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1. <strong>On-Page SEO Factors: </strong>What search engine crawlers can discern from the content and structure of your site.<br />
<strong>2. Off-Page SEO Factors:</strong> What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site.<br />
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<em>On Page factors</em> include optimising your site with original content, placing keywords related to your page in the Meta tags and good internal structure. <em>SEO for off page factors</em> have a wider definition but can be grouped together under one word: linking.<br />
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<h3>
Google Ranking factors for Off Page Search Engine Optimisation.</h3>
Before I discussed some of the off page SEO tactics, you must first understand the factors that Google thinks is necessary to rank your website.<br />
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1. Number and quality of backlinks is very important. Google show you only a limited number of link (use this command link:www.yourwebsite.com to find competitor links). MSN show you more and Yahoo show you the most links of all the search engines.<br />
2. Speed of acquiring links. Too fast seems artificial so to it slowly or you might get penalised.<br />
3. Anchor text of the backlink must be relevant to the page linked to.<br />
4. The age of the backlink is very critical; an older link shows stability of the website. However frequently changing the anchor text can damage your ranking.<br />
5. Backlinks from directories like DMOZ, YAHOO, LOOK SMART can boost you rankings and provide good link juice.<br />
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The above are some of the most important factors Google tracks for ranking your website.<br />
<h3>
Off-Page Search Engine Optimisation </h3>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOHzgTdsHh1uu_hGj2sBLRQ9M69BAQbkjYHK7ZvJSYSdy_JpMU70PapK_fV6xMYKoI-QJO0jP5Z_rOWlFGmf-boiPjSyylTkP01CABTaiPBpm193XlFSFfqJABAnm43627elgOZAWAhyphenhyphen4/s1600/off-page-seo-diagram.gif" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" hea="true" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOHzgTdsHh1uu_hGj2sBLRQ9M69BAQbkjYHK7ZvJSYSdy_JpMU70PapK_fV6xMYKoI-QJO0jP5Z_rOWlFGmf-boiPjSyylTkP01CABTaiPBpm193XlFSFfqJABAnm43627elgOZAWAhyphenhyphen4/s320/off-page-seo-diagram.gif" width="320" /></a></div>
But where can you get good links from that Google will recognize. Here are some examples:<br />
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<h4>
1. Social Networking Sites</h4>
Social Networking means getting involved with social media sites and is the fundamental step with which you begin to advertise your product or service, market awareness of your brand and build your online reputation within your niche. You need to sign up to the most popular social networking sites, such as; Facebook, LinkedIn, Twitter, Google+, etc., and create yourself a profile of your own. <br />
<h4>
2. Blogging</h4>
Blogging is one of the best ways to promote your website. Most blogs will give you a follow link that transfer link value as opposed to a no-follow link that doesn’t give you any link value. By writing a blog for your website, you give a reason for visitors to keep returning to your site and keep up to date with your latest posts. It also helps search engines to crawl your site more frequently, as they have to update your latest blog post entries, which ultimately helps you rank higher in search engine results pages (SERPs). You need to produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How To…Tutorials, and Viral Videos.<br />
<h4>
3. Blog Marketing</h4>
Post comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. These links can then be crawled by search engines, helping to point them towards your site. These blogs are commonly referred to as “Do-Follow” Blogs (Just like ours, where you can comment below!).<br />
<h4>
4. Forum Marketing</h4>
Find forums online that are related to your sites niche and get involved within that community. Reply to threads, answer peoples questions, offer advice, etc. This all helps to build up your reputation as someone who is an expert within that niche. Try to use “Do-Follow” Forums so that you can include a link to your site within your signature, which helps search engines crawl your site.<br />
<h4>
5. Search Engine Submission</h4>
Search engines will eventually find your site online, but that can take a while. To speed everything up, you should submit your website to the most popular search engines like Google. Use Google Webmasters Tools and the functionality under the Heath section as “Fetch as GoogleBot.<br />
<h4>
6. Directory Submission</h4>
You should submit to general directories like DMOZ and Yahoo, but for maximum effect, you are better off submitting to niche directories as well. The results take longer to appear but they do appear eventually.<br />
<h4>
7. Social Bookmarking</h4>
Social Bookmarking is another great way of promoting your website. Submit your latest blog posts and pages to the most popular bookmarking sites, like StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these types of sites because the content on these sites is updated very frequently.<br />
<h4>
8. Link Baiting</h4>
Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. If you have post the article on your website then that article will draw traffic.<br />
<h4>
9. Photo Sharing</h4>
If you have used any of your own photos or images on your site, then you can share them on many of the major photo sharing websites like Flickr, Picasa, and Photo Bucket. Other people will be able to see them and comment on them, hopefully following a link to your site.<br />
<h4>
10. Video Marketing</h4>
Just like photo sharing, if you have any videos that you have used on your site, then you can submit them to sites like; YouTube, Vimeo, etc. allowing people to find your content in other ways.<br />
<h4>
11. Business Reviews</h4>
Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like RateitAll, Shvoong, Kaboodle, and Stylefeeder.<br />
<h4>
12. Local Listings</h4>
Depending on your site’s niche, you might find that listing in local directories may be useful. You may have a website promoting your local business, therefore instead of going global and facing huge competition, listing your website locally, so that search engines can easily view your website and fetch the content, will be much better. This will help you to reach a targeted audience. Submit your website to sites like; Google Local, Maps, Yahoo Local, telephone Advertising Directories.<br />
<h4>
13. Article Submission</h4>
If you write your articles yourself, then you can submit them to popular article directory sites like; Ezine Articles, Go Articles, Now Public, etc. This can help drive traffic to your site, whilst you can also gain some links to your site from other people (though it’s usually a slower process).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBilZ4LY-doJop644wjPzkhBvXrjz45zE0UpjaBySenAdrQUm-LXcLfxK5vTV9TTbZATtewEkmBioto_41zfZtFssg68to6Wp83v7qWD7Zlf233wDStTpaprnyM6VQOC-Xu439QGY26-A/s1600/how-search-works-and-how-it-shapes-seo.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" hea="true" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBilZ4LY-doJop644wjPzkhBvXrjz45zE0UpjaBySenAdrQUm-LXcLfxK5vTV9TTbZATtewEkmBioto_41zfZtFssg68to6Wp83v7qWD7Zlf233wDStTpaprnyM6VQOC-Xu439QGY26-A/s320/how-search-works-and-how-it-shapes-seo.jpg" width="320" /></a></div>
<h3>
Want To Learn More About SEO? </h3>
Then watch the video to grasp the <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong><span style="color: blue;">essentials of search engine optimisation</span></strong></a><strong><span style="color: blue;">.</span></strong> Alternately you can email me <a href="mailto:info@seosynovation.com" target="_blank"><strong>Minke Oving</strong></a> SEO and Online Reputation Manager at SEO Synovation.<br />
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We at <a href="http://www.seosynovation.com/12-seo-and-web-linking-structure.pdf" target="_blank"><strong>SEO Synovation</strong></a> have a passion to help small and medium sized organisations reach their goals. Call us now.<br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com13London, UK51.5081289 -0.12800551.350006900000004 -0.443862 51.6662509 0.187852tag:blogger.com,1999:blog-3246346734305064559.post-59736575826787785462012-09-03T01:31:00.000-07:002012-10-08T23:53:02.895-07:00Inbound Marketing – Guest Blogging and Article Writing<em>Inbound marketing makes it easy for your website to be found and a decent tactic to achieve this is through correct link building is guest blogging and article writing one of many channels of Inbound Marketing</em><br />
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<h2>
<span style="color: #990000;">Guest Blogging and Article Writing</span></h2>
Since Panda and Penguin algorithm updates the search engine optimisation of on page factors are still very important but must be part of a wider content distribution and inbound marketing strategy – more off page optimisation is needed.<br />
<div>
</div>
Search engines after Panda and Penguin are better at distinguishing tricks like keyword stuffing and punish you for them. Poor and poorly written content, imperfect site optimisation and improper linking are degradable offences in Google eyes. This has been true for a long time and the SEO business has reacted favourably and most reputable companies follow the on page recommendations well.<br />
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<h2>
<span style="color: #990000;">Off Page Factors Have Gained Prominence</span></h2>
Many webmasters having optimised their websites for on page factors turn their attention to off-page factors to gain relevant links – many choose guest blogging as a means to acquiring relevant links to their websites.<br />
<br />
<h3>
Link Building</h3>
There are as many ways to get links but in the aftermath of Panda and Penguin submitting guest articles or guest blogging is slowly becoming best practice. The trend is driven by a desire to follow the pack. Guest blog posts, all by themselves, do increase rankings. <br />
<div>
</div>
<h3>
Guest Blogging – writing blogs or articles for other sites</h3>
The strength in guest blogging to blogs or websites that have a decent following is that the posts are read immediately and it can be launched without delay avoiding the embarrassment of blog posts that no one comments on. However, the guest-blog-only strategy has two fatal weaknesses: <br />
<ul>
<li>There is an obviously fixed ratio of one linking domain per article placed,</li>
<li>You reach rapidly diminishing returns. </li>
</ul>
<div>
Furthermore, using the ideal blog to post is difficult to find. They are a scarce resource. You can post to lesser blogs but expect lesser returns.</div>
<h3>
Content Strategy</h3>
A pure content strategy can be frustrating simply because the results and rewards are slow to be recognised. The best strategy is to create great content and to distribute it using all the <strong>marketing channels</strong> available: that means using inbound marketing as depicted in this info graphic – courtesy of Hubspot:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Ztlx2g3Jywa2NeJV4Rm5GNv10yzZkFQP7rS7sGbOoI2BZhnznLxGDrZF_XmJcnsgAQIWVcs7pHZ6KEButFI1XVO8eTKqV-qRbj3RKpA4R0Z0Tdumm2U22YPGrgyKkWhZqpdYO2Rbr-Y/s1600/Inbound+Marketing+InfoGraphic1.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" fea="true" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7Ztlx2g3Jywa2NeJV4Rm5GNv10yzZkFQP7rS7sGbOoI2BZhnznLxGDrZF_XmJcnsgAQIWVcs7pHZ6KEButFI1XVO8eTKqV-qRbj3RKpA4R0Z0Tdumm2U22YPGrgyKkWhZqpdYO2Rbr-Y/s400/Inbound+Marketing+InfoGraphic1.jpg" width="400" /></a></div>
<div>
</div>
With great content, your guest posts will be more effective. So will your email marketing campaigns, paid search traffic, and referral traffic. We can think of content as a multiplier that adds to almost any other marketing tactic.<br />
<div>
</div>
The advantages of unique content happen with guest posting or article writing are:<br />
<ul>
<li>Bloggers will be more likely to accept posts and talk about/to you if your target site has its own credible content. </li>
<li>Users from the host blog will share and re-share your content if your site offers something they can be excited about. </li>
<li>People will want to link to you.</li>
</ul>
<h3>
Make Content a Pre-Requisite </h3>
Where are we headed, and what should we do next? <br />
<div>
</div>
You should not publish and wait. Building relevant links through blogging and guest blogging matters. You must engage in other channels to distribute your unique content. Use all the channels in the info graphic that’s appropriate to your business and raise your precious content out of obscurity. <br />
<div>
</div>
SEO is growing, link building is essential and inbound marketing is thriving. The <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong><span style="color: blue;">Search engine optimisation</span></strong></a> industry is moving towards sustainability growth and capable of providing solutions, recommendations and results that are going to have a far bigger impact than raising the rankings for a couple tracked keywords.<br />
<div>
</div>
It seems highly unlikely that Google will penalize guest posts or articles writing or for that matter any form of distributing good relevant content. After all distributing good content does increase users experience.<br />
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<h3>
About the Author</h3>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR8dMuIkRHZLsf8yU-jKxBWMMZC1XMPoB8JzEBIKioaI6kziFYjmXgiw-SqzY131-49wquMLxGLuCrKsddiY1cviR_q24DqnriiJ1uid0lqOIpFA04qK472vy7KVljh2FCPFvFpklA9Vg/s1600/Lady+SEO+Expert.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" fea="true" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR8dMuIkRHZLsf8yU-jKxBWMMZC1XMPoB8JzEBIKioaI6kziFYjmXgiw-SqzY131-49wquMLxGLuCrKsddiY1cviR_q24DqnriiJ1uid0lqOIpFA04qK472vy7KVljh2FCPFvFpklA9Vg/s320/Lady+SEO+Expert.jpg" width="320" /></a></div>
<br />
Minke Oving is an <span id="goog_1672911460"></span><a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank"><strong>Online Reputation</strong></a> <span id="goog_1672911461"></span>expert at SEO Synovation and guest blogger for a number of clients. <br />
<div>
</div>
She is a regular contributor to this blog and can be contact at <a href="mailto:m.oving@kpnmail.nl">m.oving@kpnmail.nl</a><br />
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<br />SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com3Bristol, UK51.454513 -2.5879151.375358 -2.7458385 51.533668 -2.4299815tag:blogger.com,1999:blog-3246346734305064559.post-67918181010947090372012-08-29T05:17:00.000-07:002012-10-08T23:53:27.505-07:00Website Redesigning and Web Page Readability<strong>Website redesigning and web page readability</strong> has been thrust upon website owners due to Google recent algorithm changes such as Panda and Penguin. Content marketing has been revived as website owners attempt to promote their websites to regain lost rankings in search engine result pages. However when optimising web pages with search engine optimisation techniques little attention has been given to web page readability in order to engage the visitor into the conversation. The principle here is simple: present it well and it will be read. <br />
<h2>
<span style="color: #990000;">What Is Readability?</span></h2>
Internet users today are in a hurry and don’t read anymore. They scan web pages picking up on keyword phrases that they’re interested in. So it seems logical to emphasis keyword phrases with font size, colour and boldness all the way to the end of your page that also will improve your ranking in search engine result pages.<br />
<br />
If you make your content difficult to read the value propositions are are devalued as the lack of legibility causes friction and anxiety in the mind of the reader that are the basic inhibitors to conversions. Readability is a valuable asset but often dismissed part of web site designing or redesigning and SEO. <br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjESvFBmkdHGzNx2qXLs6SRt711_Z_H2eWOWo3PetddS8m0HCNHgjALZHuPqbSOCCRGrnXcJqJ54kpWp02YZmHA79TLdnLkOWdZjTXK0qnESdCbZowz5cS803nBtgS8GNipVrO9Gg-YIHg/s1600/Website+Redesigning.bmp" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" fea="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjESvFBmkdHGzNx2qXLs6SRt711_Z_H2eWOWo3PetddS8m0HCNHgjALZHuPqbSOCCRGrnXcJqJ54kpWp02YZmHA79TLdnLkOWdZjTXK0qnESdCbZowz5cS803nBtgS8GNipVrO9Gg-YIHg/s1600/Website+Redesigning.bmp" /></a></div>
<h2>
<span style="color: #990000;">Here are my tips.</span></h2>
<h3>
1.People Scan Web Pages</h3>
You must first understand that visitors to your website don’t read every single word. They scan the page. You have basically seven seconds to capture their attention with good captivating content that’s emphasises the keywords and keyword phrases the visitors will resonate with.<br />
My tip is enforce good writing, structure is a manner that attracts and keep in mind the scanning effect of humans.<br />
<h3>
2. Use a Hierarchy for Fonts</h3>
One of the better ways to meet scanning behaviour is to use a font hierarchy. That means that titles of pages should have a larger font size than headings and sub headings. Emphasising titles, headings and sub heading with boldness isn’t good to get the words to stand out. Use variable font hierarchy instead and get the words notices.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtPX2wPlcXJUugZ-Te2GJIURvW09S0v3Z2IlNI3RX5jkgrJgKWp4f_NeK0j8DwJmpbBB0IradDx_UPV_2646mOJs-8FqypxxH1L0fMnLeWDKrjYq1msOOSxb9JZLDrvAMQFPCoEqGMSmk/s1600/Headlines.jpg" imageanchor="1" style="clear: left; cssfloat: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" fea="true" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtPX2wPlcXJUugZ-Te2GJIURvW09S0v3Z2IlNI3RX5jkgrJgKWp4f_NeK0j8DwJmpbBB0IradDx_UPV_2646mOJs-8FqypxxH1L0fMnLeWDKrjYq1msOOSxb9JZLDrvAMQFPCoEqGMSmk/s320/Headlines.jpg" width="320" /></a></div>
<h3>
3. Use Headings</h3>
Structure you page with good headings and sub headings. Visitors to your page need to see the content structure in sections. Make your subheads large enough and descriptive enough so readers can determine whether they’ll actually take the time to read that section word for word.<br />
<h3>
4. Use Sub Headings as a Visual Aid.</h3>
Subheads are also a great way to logically outline your content and to cover the various arguments thoroughly and will help you create content that communicates and engages.<br />
<h3>
5. Use Design Elements</h3>
<a href="http://www.seosynovation.com/eye-path.php" target="_blank"><strong>Eye path</strong></a> is very important design feature when you need to attract the visitors and lead him on a pre-determined path set up by you, the website owner: you guide the visitor to convert and buy your product or service. <br />
Visitors in the Western World read from top to bottom, left to right. This is a very important concept to remember when designing websites. Tailor the website to your audience.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihw2kVJwNMfa0gS4605p6B2Gxoyfop2fP0BOcD9tUFn6WTquQouD4V8R_fX_IxNqoIg2dOFOFTBoorVKvTuGWOKkO021dfQh59gJg-Fgw7_GMN1BAsDFa7OXbK1dwVodNifkvwSdotcH0/s1600/Ferrari+Kirby1.jpg" imageanchor="1" style="clear: right; cssfloat: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" fea="true" height="157" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihw2kVJwNMfa0gS4605p6B2Gxoyfop2fP0BOcD9tUFn6WTquQouD4V8R_fX_IxNqoIg2dOFOFTBoorVKvTuGWOKkO021dfQh59gJg-Fgw7_GMN1BAsDFa7OXbK1dwVodNifkvwSdotcH0/s320/Ferrari+Kirby1.jpg" width="320" /></a></div>
Start designing your content with important features on the left side on the page as that is where your eyes focus upon first: natural instinct draws them there. Use these design elements of eye path to create engaging pages:<br />
<ul>
<li>size </li>
<li>motion </li>
<li>colour </li>
<li>position </li>
<li>shape </li>
<li>paths of familiarity </li>
<li>attraction </li>
<li>relevance </li>
</ul>
<h3>
6. Use Images in your Content </h3>
The web is getting more and more visual. Take advantage of that by using images to break up the flow of your content. Not only that, but you can use images to augment the text. You can tell a story or a joke with that image or make a connection for readers that they might not have made through the text. However bear this mind: the image must be totally relevant to the content of the page. If the image is irrelevant it could damage your content. <br />
<h3>
7. Legibility Matters</h3>
<div>
Of course you need to use a font that’s easily legible. It really doesn’t matter that much as long as its legible, easy and comfortable on the eye. </div>
<h3>
8. Resources </h3>
There is a useful blog post that gives you a useful insight into <a href="http://seosynovation.blogspot.nl/2012/07/levels-of-web-page-optimisation.html" target="_blank"><strong><span style="color: blue;">levels of</span><span style="color: blue;"> optimisation</span></strong></a> and details useful tips on how to optimise a website. Read it I think you’ll find it helpful<br />
<h3>
About The Author </h3>
Vincent Sandford is Search Marketing, Search Engine Optimisation and Web Marketing expert at <a href="http://www.seosynovation.com/" target="_blank"><span style="color: blue;"><strong>SEO Synovation a web marketing ag</strong>ency</span></a> with staff in UK, The Netherlands and Italy. He writes articles, blogs for websites and is a regular contributor to <a href="http://seosynovation.blogspot.nl/" target="_blank"><strong><span style="color: blue;">SEO The Essentials</span></strong></a><strong><span style="color: blue;">, </span><a href="http://www.marcherustico.com/" target="_blank"><span style="color: blue;">MarcheRustico,</span></a><span style="color: blue;"> </span><a href="http://vinomarche.blogspot.com/" target="_blank"><span style="color: blue;">Vino Marche</span></a><span style="color: blue;">, </span><a href="http://winetasing.blogspot.com/" target="_blank"><span style="color: blue;">Wine Tasting</span></a><span style="color: blue;">, </span><a href="http://seosynovation-com.blogspot.nl/2012/06/seo-synovation-outlines-4-realities-why.html" target="_blank"><span style="color: blue;">Online Reputation Management</span></a><span style="color: blue;"> and </span><a href="http://tastingitalianwine.blogspot.nl/" target="_blank"><span style="color: blue;">Tasting Italian Wine and Wine Tasting tips.</span></a></strong>SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1tag:blogger.com,1999:blog-3246346734305064559.post-45605638978395341652012-08-22T02:33:00.001-07:002012-10-08T23:53:57.832-07:00Improving Search Engine Results<em>Search Engine Optimisation or <strong>SEO </strong>is an important process to improving the ranking to your website in <strong>search engine results</strong>. Its a process that involves several levels of optimisation ranging from <strong>keyword research</strong>, <strong>website architecture</strong>, <strong>usuability </strong> and <strong>linking</strong> strategies to correct imagery and fresh content. In this post I explore the options.</em><br />
<h2>
<span style="color: red; font-size: x-large;">Improving Your Web Page Ranking</span></h2>
<h3>
User behaviour</h3>
Studies have revealed that 90% of Internet users find websites through search engines and out of those users, 85% do not go past the first 30 results displayed. With this in mind it is easy to see why it’s important for your website to rank high in these results. Your website must be displayed within the first 3 pages of search engine results.<br />
<h3>
Search Engine result Results Pages SERP</h3>
Search Engine Results Pages, or SERP for short, are the pages you see after you type in your keyword query into the search box of a search engine. Ninety percent of internet users query search engines to find what they are looking for. The most important elements first seen by users in SERP’s are the page title, the page URL and the page description. So it makes reasonable sense to optimise those elements with keywords that are relevant to the content of the web page, are present in the page title, page description and are part of the page URL. Simple right.<br />
<h3>
Types of Listings</h3>
The Search Engines Result Pages can be broadly divided into two categories: <br />
<ul>
<li>Non paid organic listings sometimes called natural listings</li>
<li>Paid Advertisements sometimes called Pay per Click or PPC. </li>
</ul>
<div>
Clicks on organic listings account for approximately 80% of all traffic. Organic lists are free and attract the vast majority of clicks and are the overwhelming reasons why is it important to get your site to rank naturally in the search engine result pages. Website owners need to follow a process to get their websites to rank higher. </div>
<h3>
What is SEO?</h3>
<a href="http://www.seosynovation.com/seo.php" target="_blank"><strong><span style="color: blue;">Search Engine Optimisation (SEO)</span></strong></a> is the process of engineering your website so it can be properly read by the search engine spiders. A useful blog post to read is on<a href="http://seosynovation.blogspot.nl/2012/07/levels-of-web-page-optimisation.html" target="_blank"> <strong><span style="color: blue;">levels of web page optimisati</span></strong></a><strong><span style="color: blue;">on</span></strong> <br />
<h3>
What are Search Engines?</h3>
Search engines are programming systems that analysis text and only text. If your webpage is full of images and no text your site will be crawled but not read and not indexed by search engine simply due to no text on the page. You need text on the page, you need to target each keyword/keyword phrase on the page. For example, if you want to target the search term “web marketing agency” you need to have one page with the title “web marketing agency”, a URL with “web marketing agency” , page description with “web marketing agency” and lots of content about ““web marketing agency” plus all the page elements (H1 – H6 headings, Alt image tags, Bolded words and Links). <a href="http://www.seosynovation.com/art-website-optimisation-seosynovation.php" target="_blank"><strong>Website optimisation</strong></a> is performed by internet marketing specialising in all levels of optimisation.<br />
<h3>
What NOT to do!</h3>
However it never makes sense to call a home page “home” or have their business name on the title of every single page of website. This is great for corporate branding but useless for other purposes. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company name or brand which is fine for large brands like Argos or Amazon but if you’re trying to get customers from internet users you need to optimise your text for keyword or keywords phrases that internet users are searching for.<br />
<h3>
What TO do!</h3>
Other aspects of getting higher rankings for your website are trust, authority and link building. The trust you get is via good link building and from algorithms. The more links you get from already established trusted (authorities) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or an irrelevant website. <br />
It is important to understand that the value of link juice transfer to your website is the page rank of the web page divided by all the inbound, internet and outbound links on the page plus yours times a damping factors .<br />
<h3>
How Link Juice is Transferred</h3>
If you get a link from a website with a Page Rank of 4, and this web page has 250 other links pointing to other websites the value of link juice transferred to your website is calculated as: <br />
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<em>the standard weight of a page PR 4 is 625 divided by the total of links plus 1 (yours or 251) times a damping factor of 85% equals 2.117 which is added to your webpage page rank.</em> <br />
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You can read a very useful blog that explains in detail the <a href="http://seosynovation.blogspot.nl/2012/07/link-building-how-to-link-build-and.html" target="_blank"><strong>value of link juice</strong></a> transferred. <br />
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Another aspect of trust is by executing your link building strategy within accepted good practice and search engine guidelines. This means building links naturally, creating keyword rich anchor text, pointing links to relevant pages and not using keywords excessively on your page. Adding an unreasonable number of pages to your website in one day is not a natural progression. Search engines like websites to expand naturally, anything else and your website comes under the radar and possibly get penalised/banned. <br />
<h3>
Summary</h3>
So the only way to obtain high SERPs is to stay within search engines guidelines and accepted practice. This means building websites that are easy to navigate (so users and the crawlers can find every page easily) ,have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong. <br />
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About the Author:</h3>
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<strong><a href="http://www.seosynovation.com/about-us.php" target="_blank"><span style="color: black;">Vi</span><span style="color: blue;">ncent Sandford of SEO Synovation</span></a></strong><span style="color: black;"> is the author of numerous articles and blogs on search engine optimisation, online reputation management, web marketing, wine and real estate. He has a passion for website marketing and helping professionals, small and medium businesses grow. Learn what Vincent can do for your website by visiting <a href="http://www.seosynovation.com/" target="_blank"><strong>SEO Synovation a web and search marketing agency.</strong></a></span> <br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com3London, UK51.5073346 -0.127683151.3492066 -0.4435401 51.6654626 0.1881739tag:blogger.com,1999:blog-3246346734305064559.post-26346592319996158002012-08-20T06:54:00.002-07:002012-10-08T23:54:31.347-07:00How to Research Keywords<em>Getting traffic to your website, article or blog means choosing the roght keywords in the title and in the content. Google in July 2012 let it be known that they only "<strong>give out the most commecial keywords</strong>" when users use any of their tools. therefor by deduction there are many more keyword permutations in the market than you realise.</em><br />
<h2>
<span style="color: red; font-size: x-large;">How to Research Keywords</span></h2>
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Researching keywords for your web page, article or blog is fundamental in getting traffic to your submission. Keywords have a direct influence on the type of traffic a website will receive and will determine the level of profitability. Paying attention to what people are searching for is critical to keyword research.<br />
<h3>
Fundamental Concepts on How to research Keywords</h3>
Before I delve into the nuts and bolts of how to research keywords we must consider two fundament concepts:<br />
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<li>how <a href="http://www.seosynovation.com/seo-search.php" target="_blank"><strong>Google returns query results </strong></a></li>
<li>and user behaviour. </li>
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<h4>
Search Engines </h4>
When users insert a query into search engines they are not actually searching the entire web. They are scanning websites, articles, blogs and other documents that search engines have found, crawled and indexed. Search engines use the users query to scan all the words they have indexed (actually referenced) using hundreds of data centres and return the best match in an authoritarian order. Search engines are re-activating to past search queries and new queries are unlikely to be included in any result. Google can only return search results powered by past queries, in other words they are reacting to past historical data.<br />
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User behaviour</h4>
Users are unpredictable in the manner in which the create search terms in queries. Studies have shown that over 80% of users will re-create a search query if they don’t find what they are looking for on the first page. If you combine this with th fact that over 55% of users use more that three terms in their search queries and that 25% of all search terms have never been used before , that is they are unique. This means there are more keyword permutations exist than any keyword is giving you.<br />
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Tip 1 </h4>
If you focus on multiple but low volume search terms you may get better conversion results than focusing on high volume competitive keywords. Publish web pages, articles and blogs often as each submission is a keyword net.<br />
<h4>
Tip 2 </h4>
Look deep in your analytics for keywords that have found your website and use those terms for blog titles, article titles webpage titles, webpage descriptions, and starter ideas.<br />
<h2>
<span style="color: red; font-size: x-large;">Keyword Analysis</span></h2>
Use these 4 ideas to create your own keyword list for a specific webpage, article or blog, Put yourself in the shoes of an<a href="http://www.seosynovation.com/benefits-of-seo.php" target="_blank"> <strong>internet user</strong></a> who is looking for the solution to a problem that your document may provide. Think about:<br />
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<strong><u>Use 3 or more terms</u></strong> in your query ( long tail keywords) - single keywords tend to be generic and thus don’t convert into sales. They are also very competitive as companies and marketers with large budgets bid very highly for them. Long tail keywords are therefore more specific and have less competition which means that they are cheaper and convert better. <br />
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<strong><u>Use appropriate terms</u></strong> in your keyword query for your niche market - It is useful to use keywords that best describe the product or service being marketed. Avoid gargon oor industry terms that are not widely known. Use location in the keyword like – toy shop in Long Island – as will target a précised local niche market for toys. <br />
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<strong><u>Use popular keywords</u></strong> as starter ideas - Using popular terms is one of the most important pointers of how to research keywords. You have to find out what terms people are using to find the kind of product or service you are marketing. You can use free tools like <br />
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• Word Tracker<br />
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• Google keyword research tool<br />
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• Google trends<br />
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• Google Insights<br />
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Use each of these keyword research tools with the same keyword phrase and dump the results into a spreadsheet, eliminate duplicates phrases, and then calculate the keyword efficiency index (KEI) . Perform <a href="http://seosynovation.blogspot.nl/2012/07/levels-of-web-page-optimisation.html" target="_blank">SEO </a>the page .<br />
<strong><u>Use low competitive terms</u></strong> - After finding popular, specialized and long tail keywords, you should drop those that are highly competitive and focus on low competitive and low volume keywords. <br />
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This post was brought to you by SEO Synovation a<strong><span style="color: blue;"> </span></strong><a href="http://www.seosynovation.com/internet-marketing.php" target="_blank"><strong><span style="color: blue;">web marketing</span></strong></a> company. To learn more on what they can do for you visist their website.SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com4Bristol, UK51.454513 -2.5879151.375358 -2.7458385 51.533668 -2.4299815tag:blogger.com,1999:blog-3246346734305064559.post-56852168446757551912012-08-19T03:47:00.000-07:002012-08-19T03:50:41.609-07:00Deliverables of Online Reputation Management?<em>Managing your reputation online is critical to business. It takes many good deeds to build your reputation and only a slight indiscretion to destroy it. The services of <a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank"><span style="color: blue;"><strong>SEO Synovati</strong></span></a><span style="color: blue;"><strong>on</strong></span> are typically geared for all types of businesses from the self employed one man operation to the multi-national company with packages to suite all budgets. Read here the deliverables of an Online Reputation Management Project.</em><br />
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<span style="color: purple;">What are the deliverables of Online Reputation Management?</span></h2>
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Wikipedia describes online reputation management as:</div>
“<strong>Reputation management</strong> is the practice of monitoring the reputation of an individual or brand, addressing contents which are damaging to it, and using customer feedback to gain insight or get early warning signals to reputation problems. Most of reputation management is focused on pushing down negative search results. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it.”<br />
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SEO Synovation helps clients identify the keywords or keyword phrases that are returning negative comments to search engine result pages. We freeze the search engine results at a date in order to focus our attention on the results to hide.<br />
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Requirements from Clients</h3>
To initiate and complete the project successfully SEO Synovation experts need the following data:<br />
<strong>Keyword List</strong> - Keyword or keyword phrases that highlight negative comments<br />
<strong>Company List</strong> - Company or organisation of related companies that may be affected by negative comments<br />
<strong>Organisation Chart</strong> - List of all members, officers and employees of the company or organisation <br />
Web<strong>site List -</strong> Up to date of all websites related to the company or organisation that may or may not be affected by negative comment<br />
<strong>Social Media List </strong>- Update to date list of social media profiles across all proforms<br />
<strong>Content Marketing List</strong> - List of press releases or articles publish on the web<br />
<strong>Directory List -</strong> List of directories carrying the company or organisations name.<br />
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<span style="color: purple;">Typical Online Reputation Timetable</span></h2>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLuChDwFgVVZvv0XBSiCsrSw_50NLcUAyyOXKgcLH0P2Wy-vwm9an6t8oRd-uwwJnESzA49uRWj2KFpeiWqOU99RMAgW7oFN6a8_u51xI2kxmKXUPO4_OZlwQKodAAOdVjWk5BUapQEvo/s1600/orm-project-timetable.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" mda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLuChDwFgVVZvv0XBSiCsrSw_50NLcUAyyOXKgcLH0P2Wy-vwm9an6t8oRd-uwwJnESzA49uRWj2KFpeiWqOU99RMAgW7oFN6a8_u51xI2kxmKXUPO4_OZlwQKodAAOdVjWk5BUapQEvo/s320/orm-project-timetable.jpg" width="320" /></a></div>
<h3>
Our Experience in Online Reputation</h3>
<a href="http://www.seosynovation.com/seo-synovation-services.php" target="_blank"><strong><span style="color: blue;">SEO Synovation</span></strong></a> experience in SEO, search engine optimisation, search engine marketing, Social Media, experts and Pay Per Click (PPC SEM) campaigns experts, creators of websites and defenders of reputations online, in five European countries (Italy, England, Holland, France and Germany make us a truly full service agency.<br />
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Usual project Objectives are to hide/push down (only method used) negative comments on the major search engines (Google, YouTube, Bing, Yahoo)for the determined keword or keyword phrases. <br />
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<span style="color: purple;">What Do You Get? Our Deliverables</span></h2>
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Seo Synovation will deliver the following: </h3>
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<li>Analysis of results in search engine result pages for the chosen keywords. </li>
<li>Produce a detailed analysis of your situation and a strategy to overcme it. This is a document handout handed to the client for euro 750 plus tax</li>
<li>Monitoring the results of search engines weekly basis, for each keyword phrase and search engine.</li>
<li>Optimise existing websites and create other websites to rank above offending websites carrying negatives.</li>
<li>Creation of blogs, Press Releases and Article to promote positive comments to rank above negative ranking comments.</li>
<li>Engage in blogging, link building and video marketing to promote brand, company and products</li>
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Reputation Management Costs</h3>
Each project is unique and deserves the proper, full and expert analysis. It is important to tailor the costs to the gravity, extent and importance of the negativity. Our services are at three levels and costs vary. <br />
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<li>We will submit a Strategic and Tactical Analysis. </li>
<li>We will execute the Strategic and Tactical Analysis. </li>
<li>We will maintain your online reputation in positive terms. </li>
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<h3>
Our Reputation Management Approach</h3>
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Keyword rich organic seo development - As part of the project SEO Synovation will create relevant keyword rich websites, for example as:</div>
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<a href="http://www.yourcompanyname.com/">www.yourcompanyname.com</a> or dot NL, DE, IT etc or whichever domain name can be applied<br />
<a href="http://www.yourcompanyname.net/">www.yourcompanyname.net</a><br />
<a href="http://www.yourcompanyname.org/">www.yourcompanyname.org</a><br />
<a href="http://www.yourcompanynameblog.com/">www.yourcompanynameblog.com</a><br />
<a href="http://www.yourcompanynamenews.com/">www.yourcompanynamenews.com</a><br />
<a href="http://www.yourcompanynamereviews.com/">www.yourcompanynamereviews.com</a><br />
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<h3>
Create 100% Original Content for All your keyword rich sites for improved ranking</h3>
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<strong><a href="http://www.seosynovation.com/copywriting.php" target="_blank"> Seosynovation.com copywriters</a></strong> will create relevant content about your company and industry and then optimize your content to create relevancy and linking schemes for the best performance.</div>
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Seosynovation.com will deliver your newly created <a href="http://www.seosynovation.com/11-copywriting-for-websites.pdf" target="_blank"><strong>original content writing</strong></a> daily, weekly or monthly to your websites or blogs, depending on the package you select! Google loves new content so the more the better!<br />
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Press Release Distribution - Press Release Syndication<br />
Seosynovation.com will use <strong>PR Powerblast press release distribution</strong> to keep your brand in the news all the time! There are many high ranking news sites and we make it easy for you to get exposure on all the top PR networks that can help with your reputation management program.<br />
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Online Reputation Management through social network marketing<br />
Social networking sites especially the highly popular Facebook and the so-called micro-blogging platform Twitter form a significant part in a typical online reputation management plan. Both small and medium scale enterprises and large multinational companies are now reaping the benefits of effective social networking. <br />
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<a href="http://www.seosynovation.com/12-seo-and-web-linking-structure.pdf" target="_blank">Link Building - Link Baiting - Directory Submissions</a> - Local Profile Placements</h3>
Online reputation management can also be done through gathering feedback directly to consumers, suppliers, clients and even employees. Some of the best tools in gathering feedback include online survey forms, live web conferences and email contact forms. <br />
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Proactive Reviews Development </h3>
Improve Your Star Ratings on Google Places, Citysearch, Superpages, Yellowpages, Local Yahoo and many more! Building buyer confidence for your products and services are directly related to a health online reputation management program. We also provide Reviews Monitoring so you can know what consumers are saying about you or your company.<br />
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For further information contact SEO Synovation the <a href="http://www.seosynovation.com/" target="_blank"><strong>Web Marketing and Online Reputation Management Company.</strong></a><br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com28A48, Bristol, UK51.454513 -2.5879151.136230499999996 -3.219624 51.7727955 -1.9561959999999998tag:blogger.com,1999:blog-3246346734305064559.post-10346606870317260062012-08-08T10:35:00.000-07:002012-08-08T10:45:04.693-07:00Google Adwords<em>Google Adwords is a pay per click product or PPC. Its a useful product to attract visitors to a new website to gain authority and recognition. It should form a part of your content strategy to drive visitors to specific landing pages that are relevant to the ad and specific to ONE product offering and ONE call to action. this post is concerned about the most basic set up features of a Google Campaign.</em><br />
<h2>
<span style="color: #741b47;">Succees of Google Adwords</span></h2>
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As the years have gone by Google Adwords has continued to advance itself and become one of the most powerful online advertising solutions available to marketing professionals. Recently added features have made it easier to reach your targeted audience and measure your performance than ever before. With the growth and advancement has come an advertising platform that has grown in complexity and evolved considerably from what it once was. <br />
<h2>
<span style="color: #741b47;">Complex Settings of Adwords Campaigns</span></h2>
In the past, developing and managing a PPC campaign simply meant selecting a set of keywords that were relevant to the product or service you were offering, writing a few short text ads, and plugging in your domain name. Unfortunately, as the platform has grown and developed; many advertisers have failed to learn exactly how to successfully manage a campaign to produce the maximum number of conversions at a minimal cost. <br />
<h2>
<span style="color: #741b47;">Basic Settings of a Campaign</span></h2>
Here, I am going to share a few tips developed over ten years of working with Adwords on a daily basis. These are strategies you can put into place in your campaign today to start seeing more traffic and better conversion numbers right away.<br />
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<span style="color: #b45f06; font-size: large;">Quality Score</span></h3>
Once you have set up your ad groups with the proper structure, your next biggest area of focus should be quality score. Quality score is a number assigned by Google to each individual keyword in your campaign and it plays a critical role in determining exactly how much you pay for each click. Since internet marketing is very much a numbers game, you want to make sure that each of your keywords has the highest possible quality score so you can ensure that you are getting the best possible price for each click you purchase. I have found that quality score seems to have two major components that you will need to address:<br />
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<span style="color: #b45f06; font-size: large;">1. Relevancy</span></h3>
You must make sure that the keywords you select are highly relevant to the content found on the landing page. If you are bidding on the keyword phrase "best purple widgets", you will want to make sure that your landing page contains some prominently placed discussion about "purple widgets" and why you believe yours is the best. Here you could include awards your widget has won, customer reviews, testimonials, etc. Keep in mind that in addition to having a landing page that is relevant to your keywords, your ad text must also give an accurate picture of what a user will find when they get to your page.<br />
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<strong><span style="color: #b45f06; font-size: large;">2. Technical Quality</span></strong><br />
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This should be the easiest part of attaining a high quality score yet I see marketers and webmasters choose to ignore it every day. In order to achieve a great quality score, you MUST ensure that your website adheres to the most current Google Webmaster Guidelines! This is not optional and if you choose to advertise with Google, your website needs to meet each and every one of their published guidelines. Failure to do so will cost you a lot of money and may result in your ad delivery rate being slowed or stopped entirely.<br />
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<strong><span style="color: #b45f06; font-size: large;">CTR</span></strong><br />
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The Click to Impression Ratio in your campaign acts as a barometer of how your target audience is responding to your ad. Google makes more money when a higher percentage of searchers for a given query click on an ad, therefore they will give much more display time to ads with a higher CTR. In addition to generating a larger share of the available ad impressions, running with a high CTR will help increase your quality score and improve the chances that your ad will lead to a conversion. You want to shoot for a minimum CTR of 5% on higher volume keyword phrases and at least 10% CTR on long tail highly targeted terms. Keep in mind though that those numbers are generalizations and the true number you need to hit for any given search query is any number higher than your next closest competitor for that same term. <br />
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<span style="color: #b45f06; font-size: large;">Campaign Structure</span></h4>
Campaign structure is mission critical to running a profitable Google Adwords campaign yet it still remains an afterthought with most online marketing professionals. Setting up you campaigns with the proper structure allows you to do several things:<br />
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1. Tap into successful content network placements without incurring wasted clicks.<br />
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2. Maximize quality score and drive down your CPC (Cost Per Click).<br />
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3. Maximize your CTR for greater impression share.<br />
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<span style="color: #b45f06; font-size: large;"><strong>Summary Basic Points</strong></span><br />
When structuring your campaign, you should group your keywords into tightly focused groups that all fit a theme. Each of these groups of keywords with eventually become an ad group. In is important to limit the number of keywords in each group so you can zero in on exactly what's working and what isn't. One of the biggest mistakes I see advertisers make is to throw hundreds of keywords into an adgroup thinking it will lead to more traffic. <br />
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Google has a feature in their system to determine exactly which of your keywords will show and when so it's best to keep your ad groups fairly small. 5 to 15 keywords in each group should be your target number. Having more than that can be lead to some serious challenges. The biggest one being that you may have one or two keywords triggering very profitable placements on the content network running side by side with unproductive placements and it becomes very difficult to determine which ones are helping you and which ones may be hurting you. <br />
<h4>
Want To Learn More?</h4>
Then visit my<strong> </strong><a href="http://www.seosynovation.com/" target="_blank"><strong>web marketing website</strong></a> promoting Google AdwordsSEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1Docks51.454513 -2.5879150.8196785 -3.8513374999999996 52.089347499999995 -1.3244825tag:blogger.com,1999:blog-3246346734305064559.post-39522665442414182582012-08-08T08:41:00.002-07:002012-08-08T08:41:39.317-07:00Video SEO<h2>
VIDEO SEO</h2>
<em>Paying attention to search engine optimisation principles can greatly benefit the performance of your video. This post is concerned with providing you with a basic understanding of Video SEO.</em><br />
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<h3>
The Video Strategy </h3>
Video content should be part of your website promotion strategy as people really like it and it can be easier to rank video content for competitive keywords than ‘normal’ content when video results are incorporated into the search engine results pages. If you’re not using video content, you will be behind the curve.<br />
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I’ll shared with you a few tips:<br />
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• Allowing comments on your YouTube videos as it helps improve rankings<br />
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• Make sure your videos have captions as this improves users experience and understanding<br />
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• Include keywords in your file name<br />
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<h3>
Don’t Host Your Videos only YouTube.</h3>
YouTube is a good source of getting views for your videos as it is the second largest search engine, but it isn’t always the best place to host your videos. If the keywords you are targeting cause video results to turn up in the search results, then you should not host the video on YouTube, rather, host it on your own site.<br />
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An additional consideration is that YouTube views rarely turn into website traffic. If your main goal is to drive more traffic to your website, you should host the video on your own site.<br />
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If you want the video on your site instead of YouTube, you don’t have to host yourself. There are many video hosting services out there that will not only let you embed the video (as YouTube does), but they go further and provide you with a video XML sitemap, attributing ownership of the video to your site.<br />
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<h3>
<span style="color: red;">Video XML Sitemaps</span></h3>
If you want the video on your site rather than YouTube, create a video XML sitemap and submit it in <strong><a href="https://accounts.google.com/NewAccount?service=sitemaps" target="_blank">Google Webmaster Tools</a></strong>. This will help Google to discover this content (but it won’t impact your rankings). If you use a service like Wistia, they will generate a video XML sitemap for you that you can submit.<br />
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If you want to make your own, here are some things to keep in mind.<br />
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There are five basic requirements for a <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=80472" target="_blank"><strong>video XML</strong> sitemap</a> – you must provide the following for every video:<br />
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<li>Title</li>
<li>Description</li>
<li>URL of the play page – the page you want to show up in search results</li>
<li>URL for the thumbnail you want associated with the video</li>
<li>URL for the raw file location or the URL for the player location</li>
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If you are putting the video on YouTube or Vimeo, you will have to use the URL for the player location rather than the URL of the raw file location. Further, if you are putting your video on YouTube or Vimeo, you should still provide a video sitemap as this will provide more meta data for the video.</div>
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Additionally, keep in mind that an XML sitemap can only have 50,000 entries.<br />
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<h3>
<span style="color: red;">Keyword Research</span></h3>
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Though it seems really basic to state the value in keyword research, it is frequently a process that is overlooked for video content. If you are planning on hosting the video on YouTube, look at these tools:</div>
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<h3>
<span style="color: red;">YouTube Keyword Tool</span></h3>
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Sometimes you can get some good data from this <a href="http://www.youtube.com/watch?v=Gwtbl2BXDK8" target="_blank"><strong>YouTube Keyword</strong> </a>tool, but it can also provide you with a frustrating experience as it is not always complete for your chosen. Once you have determined your keywords, make sure to use them in the:</div>
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Video Title</div>
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<li>Video Title</li>
<li>File Name</li>
<li>Video description</li>
<li>Closed caption/transcript file</li>
<li>Comments</li>
<li>Surrounding text (if the video is hosted on your site)</li>
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<span style="color: red;">Transcribe Your Videos</span></h3>
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As Google can’t determine the content of a video like they can do for a blog post, Google won’t really know the content of the video unless you tell them exactly what’s in it. The solution is to transcribe your videos and put the content below the video.</div>
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<span style="color: red;">Export Your Video in HD</span></h3>
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Videos that are exported in HD tend to perform better than those that aren’t. YouTube won’t know the difference between a video that is filmed in HD and one that is filmed in SD and simply exported in HD. That in mind, it is really important to make sure it can scale from 1920 x 1080 down to the actual player size.</div>
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There could be a lot of factors playing into this but as a best practice, you will want to film (or export) in the highest quality possible. This is true for both videos that you put on YouTube and host yourself.<br />
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<span style="color: red;">Summary</span></h3>
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Video marketing should be part of your content strategy like the pages on your website. Google provides video entries are part of their search engines result pages for chosen keywords but YouTube does not list Google entries – only YouTube videos and presentations are listed on YouTube. This is a <a href="http://www.seosynovation.com/" target="_blank"><strong>huge marketing advantage</strong></a>. Follow the tips in the post and you will be listed on the first pages on Google for your keyword. To learn more go to our website on <a href="http://www.seosynovation.com/" target="_blank"><strong>video marketing.</strong></a></div>SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1Docks 51.454513 -2.5879151.137158 -3.219624 51.771868 -1.9561959999999998tag:blogger.com,1999:blog-3246346734305064559.post-69858748222820688812012-07-23T07:13:00.001-07:002012-11-20T00:30:47.312-08:00Levels of Web Page Optimisation<em>Every webpage should and must have an objective. It may be to introduce the visitor to the services you are offering to him to solve his problem. It may be to optimise his website to get traffic or to defend his online reputation or to increase his brand awareness. Whatever it was that brought the visitor to your website you must satisfy that desire.</em><br />
<h2>
Levels of Web Page Optimisation</h2>
Your webpage is about presenting your first impression. Research tells us you have seven second to capture the visitor’s attention: the first seven seconds of a visitor landing on your page are critical and must answer the visitor questions. Webmasters should optimise webpages of a website for thought sequences of the visitor to gain better results. The content should answer these <strong>three fundamental questions</strong>:<br />
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<li>Where am I?</li>
<li>What can I do here?</li>
<li>What do I do next?</li>
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Also very page of the website should seek to answer this question:<br />
<strong><span style="color: red;"><em>If I am your ideal customer why should I buy from you and not your competitor?</em></span></strong><br />
The forth fundamental to design website pages is this:<br />
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<li>State a value proposition that solves propects problems</li>
<li>State a clear call to action</li>
<li>Encourage the prospect to navigate where you want him to go</li>
</ul>
The fifth and final fundamental to design website pages is <a href="http://www.seosynovation.com/eye-path.php" target="_blank">design elements of eye path:</a><br />
<ul>
<li>size</li>
<li>motion</li>
<li>colour</li>
<li>position</li>
<li>shape</li>
<li>paths of familiarity</li>
<li>attraction</li>
<li>relevance</li>
<li>acceptance</li>
<li>motivation</li>
</ul>
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Types of Webpages</h2>
There are three types of web pages: <strong>home pages, inner website pages and landing pages.</strong> The goal of a home page is not to get the visitor to it but to get the visitor through it on a desired path to reach a desired goal. Inner website pages are usually an extension of the home page and compliment it to reach a desired goal: buy product, get an email address or subscribe to a newsletter. Landing pages are usually an extention of pay per click campaigns and are specific to one product or services and to obtain a positive follow up or objectove<br />
The goal of all web pages is to achieve the highest conversion rate possible. Achievements of the perfect website are constrained:<br />
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<li> by the broader initiatives of the organisation; </li>
<li> by your organizational capabilities; </li>
<li> by your overarching strategy.</li>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQI7uWN-XiN5q2-4GgKlqJYHseEpVXEUr1nYOO60TdFgIbKQgMAlcpJCDSAKqoyHt06pVIAOveqgmveU_uE8TLOX0HKU4wwOIJyxTks_onloggS89E7n3W7GgAczDEDGxN87YV-CdTs2M/s1600/Web+Design.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="199" sda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQI7uWN-XiN5q2-4GgKlqJYHseEpVXEUr1nYOO60TdFgIbKQgMAlcpJCDSAKqoyHt06pVIAOveqgmveU_uE8TLOX0HKU4wwOIJyxTks_onloggS89E7n3W7GgAczDEDGxN87YV-CdTs2M/s320/Web+Design.jpg" width="320" /></a></div>
A useful model to apply when optimising web pages is depicted in this image Courtesy of <a href="http://www.bruceclay.com/" target="_blank"><strong>Bruce Clay</strong></a>:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3veyeuMUnkVsF-C681WIdWPMkf4zQ3dBE3GlKVWLpahNVrD-8lVLr5dB1_CUFFyzZFie3gM1BY7tdOItGJSoyKXjHirzAa5pvhIofC75qhRvyNZc3Dm8IZ2AyN4MWnv6IM0gXYTPHU5U/s1600/SEO+Hierarchy+of+Needs.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" sda="true" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3veyeuMUnkVsF-C681WIdWPMkf4zQ3dBE3GlKVWLpahNVrD-8lVLr5dB1_CUFFyzZFie3gM1BY7tdOItGJSoyKXjHirzAa5pvhIofC75qhRvyNZc3Dm8IZ2AyN4MWnv6IM0gXYTPHU5U/s320/SEO+Hierarchy+of+Needs.jpg" width="320" /></a></div>
<h2>
Seven Levela of Optimisation</h2>
<strong><span style="color: red;">1. Element optimization.</span></strong> The most important elements on the search engine results page are the title and description. These are seen first by the searcher and entice him/her to click on your website. So these elements must conOther elements are image alt tags, bold important words and relevant content.<br />
<strong><span style="color: red;">2. Page Optimisation.</span></strong> This is of course the most important element to consider. Creating unique content will enhance the visitor’s experience and favour search engines. This section considers design and layout of the page. On home pages there are competing actions for the products but you should consider promoting one principle product, service or actions which will be tied to the maximum profit generating factor. All other considerations are major but not the principle. Headings and sub headings become vitally important to encourage the visitor to stay on the page and read the compelling content you’ve written. Inner pages and landing pages are similar in design as their objective is singular to get the visitor to perform an action.<br />
<strong><span style="color: red;">3. Path optimization.</span></strong> A page is merely a single step along a path It may start from the home page, or an email. Optimizing the path is more to do with matching the message and expectation of the visitor than anything else. Optimising at this level lets you leap ahead of competitors.<br />
<strong><span style="color: red;">4. Segment Optimisation.</span></strong> Optimising for market segments is the domain of the landing page. Recent statistics released by Google show that 40% of keywords are unique. To construct a home page or an inner page that caters for multiple keywords or keyword phrases is a challenge that’s not always successful. Different respondents arrive with different needs and varying frames of reference. At this level up, you start optimizing different paths to cater to those different audiences. With this optimization, you can reveal tremendous insights about who your customers are andhow they view themselves and their interest in your company. These discoveries not only improve your conversion rate for specific paths — they can help optimize our segmentation strategy at a higher level too. Creating landing pages for specifi market needs will bring you greater conversions.<br />
<strong><span style="color: red;">5. Campaign Optimisation.</span></strong> In 2012 there is a more fluid marketing environment; there are still different initiatives in the field that connect certain messages, offers, audiences, and tactics with common threads. At the campaign level, web page optimisation is matching the pages and paths with the right messages of the campaign, and using the front-line results to inform and improve overall campaign effectiveness. It requires coordination and continuity.<br />
<span style="color: red;"><strong>6. Operations Optimisation.</strong></span> Maximizing the efficiency of your overall landing page capabilities is the key here. The personal skills required in operations of web page optimisation are design, production and construction. Increasing the reaction speed of changes to web page alteration can dramatically increase conversions. Monitoring social media chatter may reveal shifts in demand that if acted upon swiftly will increase conversions.<br />
<span style="color: red;"><strong>7. Strategy optimization.</strong></span> At the very top of the pyramid, the focus is on optimising marketing strategy. At this level of web page optimisation there are directions that must be considered and are namely: which strategic segments do we follow and which segmented market has the largest growth.<br />
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To learn about what Vincent Sandford of SEO Synovation can do for your business <a href="mailto:info@seosynovation.com" target="_blank"><strong>email</strong></a> him or visit his <span style="color: blue;"><strong><a href="http://www.seosynovation.com/" target="_blank">website</a></strong></span> on web marketing.<br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1tag:blogger.com,1999:blog-3246346734305064559.post-31691024015052577462012-07-23T04:25:00.000-07:002012-07-23T22:34:22.450-07:00Driving the Right Traffic to Your Website is the Key To Success<em>The purpose of this article is to illustrate the difference between website traffic versus targeted traffic and provides tips on web design and web marketing. It is often manifested that lower volumes of traffic in uncompetitive markets have higher conversion rates than in higher traffic markets. Less is more in some circumstances if you focus your marketing on targeted traffic and excellent webpage design. You'll quickly appreciate that the hits your getting on your website they'll be potential customers and, more importantly, convert to sales. </em><br />
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<h1>
Driving Traffic To Your Website</h1>
Driving traffic to your website traffic is the single most important factor when it comes to the success of a website but what kind of traffic do you need: traffic that converts to sales and income. Although it's true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity. <br />
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<span style="color: red;"><strong>Getting Traffic</strong></span></h2>
The success of any website depends upon getting the right traffic and getting visitors that are looking for the products or information you have available on your site. The most common ways to drive traffic to your website and promote your product or service are:<br />
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1.<strong> </strong><a href="http://www.seosynovation.com/seo.php" target="_blank"><strong><span style="color: blue;">SEO.</span></strong></a> Optimise existing website and website pages with keywords or keyword phrases that users are searching the web with. <br />
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2. Guest Blogging. Participate in blogs to positively promote the brand <br />
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3. Social Networking. Engage in social networks to positively promote the product or service.<br />
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4. Video Marketing. Create a video to promote your services on <strong><a href="http://www.youtube.com/watch?v=_W-5SIDslkc" target="_blank">YouTube.</a></strong><br />
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5. Informational Marketing. Create presentations and post them on Slideshare. <br />
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6. Image/ Info graphic Marketing. Create images and post them on image sharing website like Flicjkr to promote the product.<br />
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7. Article Marketing. Write articles detailing the performance of the product.<br />
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8.<strong> </strong><a href="http://www.seosynovation.com/inbound-linking.php" target="_blank"><strong><span style="color: blue;">Link Building</span></strong></a><strong><span style="color: blue;">.</span></strong> Create linking strategy and obtain links to increase visibility of product and brand<br />
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9. Public Relations Marketing. Create press releases to increase visibility of product and brand and decrease the effects of negative comments.<br />
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10. Blogging. Engage bloggers to promote your product or services.<br />
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It’s exciting seeing high volumes of traffic getting to your website but if your visitors are looking for something other than what you are offering, for the most part, your website traffic is not reaching the business goals.<br />
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<span style="color: red;"><strong>Prerequisites to Targeted Traffic</strong></span></h2>
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<span style="color: black;">It’s not only necessary having a great website design, compelling copy, the lowest prices and fantastic special offers but all your efforts will be useless unless your website is drawing traffic that is interested in buying from you. </span><br />
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<span style="color: black;">What you need are visitors specifically interested in your product or service -- you need targeted traffic. Before you start promoting your website using the ten most commons ways of getting traffic you should learn about the inhibitors to increasing conversions. </span><br />
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<span style="color: red;">Inhibitors to Increase Conversions.</span></h2>
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<span style="color: black;">Moments of disorientation (two or three seconds) where users need to know where they are and have they clicked on the right website. You tell them by providing a title, description, heading and sub-heading that satisfies their need.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">Moments of conversation (one or two seconds) where users need to know the benefits what can I do on this page. You tell them with calls to actions – contact us by email or subscribe to our newsletter.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">Moments of Exchange (two or three seconds) where users are looking for the benfits of your product or service. You tell them by provided a bullt points list of benefits.</span><br />
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<span style="color: red;">Objectives of Your Webpage</span></h2>
<span style="color: black;"><span style="font-size: small;">Most successful websites are tightly focused on their niche market and their marketing tactics are focused on driving people to their site that are looking for what they offer – that’s the power of targeted traffic.</span> </span><br />
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<span style="color: black;">The objective of the home page is <strong>NOT </strong>to get visitors to it but to get visitors through it to visit the inner pages of a website. There are three categories of objectives of a home page:</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">a. The primary object of the home page is to meet the key performance indicators of the business. These are generally long term and connected to the business model and marketing plan.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">b. The major objectives of a home page are just as important but are not primary. They are usually long term in nature and may or may not be connected to the business plan.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">c. Minor objectives of a home page are those which are functions of the website – site navigation, legal disclaimers etc.</span><br />
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<span style="color: black;">Web pages need to be designed to fulfil each objective.</span><br />
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Tips for Targeted Traffic</h2>
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<span style="color: black;">Here are a few tips to help you prepare your website for targeted traffic:</span><br />
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<span style="color: black;">a. </span><a href="http://www.seosynovation.com/web-design.php" target="_blank"><strong><span style="color: blue;">Design your website</span></strong></a><span style="color: black;"> to promote one particular product or service as your main item.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">b. Determine the type of audience that will be interested in your product or service and adjust your website to be attractive to them. Insert </span><a href="http://www.seosynovation.com/seo-keyword-analysis.php" target="_blank"><strong><span style="color: black;">keywords phrases</span></strong></a><span style="color: black;"> in appropriated places.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">c. Establish the items or services that are related to what you're promoting on your website. provide and or offer <strong><a href="http://www.seosynovation.com/inbound-linking.php" target="_blank"><span style="color: blue;">link building</span></a></strong> exchange facility to benefit a fuller user experience.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">d. Offer free content to engage the visitor. Provide a stream of content, that your visitors will find useful, on your website and add new content and information often. Email strategy will invite your visitors back to your site to see the new material you're constantly adding.</span><span style="color: black;"><br /></span><br />
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<span style="color: black;">e. Keep in mind, a website that's focused on a particular niche item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be. </span><span style="color: black;"><br /></span><br />
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<span style="color: black;">f. There are only three ways to increase business:</span><br />
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<li><span style="color: black;">Get more customers. Follow tips a – e and 1 -10 above</span></li>
<li><span style="color: black;">Get customers to but more often from you. On first visit get their email address by offering something valuable they want.</span></li>
<li><span style="color: black;">Get customers to increase the average sale value at time of purchasing. At point of sale offer discounted value items. Say ,for examples, others also have bought this product and offer it at a discount.</span></li>
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<span style="color: black;">For more website traffic and web marketing tips visit www.seosynovation.com or http://seosynovation.blogspot.com </span><br />
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<strong><span style="color: black;">Author Bio</span></strong><br />
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<strong><a href="http://www.seosynovation.com/about-us.php" target="_blank"><span style="color: black;">Vi</span><span style="color: blue;">ncent Sandford of SEO Synovation</span></a></strong><span style="color: black;"> is the author of numerous articles and blogs on search engine optimisation, online reputation management, web marketing, wine and real estate. He has a passion for website marketing and helping professionals, small and medium businesses grow. Learn what Vincent can do for your website by visiting http://www.sesynovation.com </span><br />
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</div>SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1St Briavels, Gloucestershire GL15, UK51.735498 -2.63758151.7256645 -2.6573219999999997 51.7453315 -2.61784tag:blogger.com,1999:blog-3246346734305064559.post-24837995328609562192012-07-16T07:08:00.001-07:002012-07-16T07:09:35.949-07:00Brand Image<br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><em>Brand Image is an essential ingredient in managing your business profitably. It’s not only manifested online but also in products and in the opinions of other market leaders. There is a very close relationship between the Search Engine Optimisation, SEO in other words, and building a brand image to enhance your online reputation. The techniques and the tactics adopted in SEO can be and are applied in defending and repairing your online reputation.</em></span></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Premess</strong></span> </div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Say you are an ecommerce merchant or a multi national conglomerate with an angry customer. The customer is so angry; he posts bad, negative reviews on the Internet about your company that are not true. Your online reputation is damaged. Your brand image is dented. What can you do? How can you combat it? What would we do about it?</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"></span><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">When your online reputation is damaged there are four actions:</span> <br />
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;"> Do nothing</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;"> Defend it</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;"> Repair it</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;"> Monitor it</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>First</strong> you employ a specialist agency like ours. <strong>Secondly</strong> we will defend, repair and monitor your online reputation. <strong>Thirdly</strong> on your behalf we will create a strategy to repair your online reputation and <strong>lastly</strong> in the following paragraphs we will show you how we do it that and how that links to search engine optimisation projects.</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Our professionals at SEO Synovation can suppress those negative listings or reviews and push them back in the search engines, where no one is ever going to see them. Statistics show that 85 percent of online searches never go past the first page. We create positive, truthful and legal online messages so that harmful listings are never seen on page 1. This is often very effective.</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Personal Approach.</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Research shows that only 85% of internet users go beyond the first pages of search engine results. Our strategy and goals are to decrease the number of negative comments that appear on the first three pages of a search engine results page. We do this by attacking negative comments of three fronts:</span></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Existing and future websites</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Engaging in Social networks</span><span style="font-family: Verdana, sans-serif;"> </span></strong></div>
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<strong><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Promoting the brand and product</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"></span></strong><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">This is the same approach adopted by SEO Synovation for a search engine optimisation project. Our team of fifteen professionals based in five countries and operating in eleven markets have the accumulated experience of more than one hundred and fifty years in marketing, internet marketing and online reputation management.</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Our Principles</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Our activity is founded on <strong>four overriding principles</strong> that guide us through every project namely:</span></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Legality</strong> – we respect the letter and the morality of laws in Europe and published Google guidelines.</span><span style="font-family: Verdana, sans-serif;"> </span></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Honesty </strong>– we tell the truth and nothing but the truth and avoid ambiguity.</span></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Transparency </strong>– we show clients what we do and what the consequences of actions are.</span></div>
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Privacy </strong>- what we learn about your company, patents, and forthcoming projects is never made public, is never discussed, and never mentioned in general terms unless expressly approved in writing. We will sign a confidentiality agreement to that effect.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Tactics of Search Engine Optimisation and Online Reputation Management -t</strong></span><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">ypical tactics we employ to suppress negative comments:</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">1. We will optimise existing websites.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">2. We will create additional, promotional and positive websites to increase visibility of product and brand.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">3. We will create blogs to positively promote the brand.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">4. We will proactively engage in social networks to positively promote the brand and respond to negative comments.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">5. We will create videos to promote on influential video marketing sites.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">6. We will create presentations to promote the product on sharing platforms.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">7. We will create photographs to promote the product on photo sharing platforms. </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">8. We will re-write and re-promote articles detailing the performance of the product.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">9. We will create linking strategy and obtain links to increase visibility of product and brand.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">10. We will engage with News Contributors and post contributions about the products/service.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">11. We will create press releases to increase visibility of product and brand and decrease the effects of negative comments.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">12. We will engage bloggers to engage in opinion sites to express an alternative view to negative comments.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">13. We will publish and provide clients a monthly status report of activities performed and the status of negative comments for the keywords agreed for the projects.</span><span style="font-family: Verdana, sans-serif;"></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>When your online reputation is damaged there are four actions:</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">a. Do nothing</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">b. Defend it</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">c. Repair it</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">d. Monitor it</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Our professionals can suppress those negative listings or reviews and push them back in the search engines, where no one is ever going to see them. Statistics show that 85 percent of online searches never go past the first page. We create positive, truthful and legal online messages so that harmful listings are never seen on page 1. This is often very effective.</span></div>
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<strong>Personal Approach To Projects</strong><span style="font-family: Verdana, sans-serif;"><strong> </strong></span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">What separates SEO Synovation is the personal approach to removing negative comments. There is no standard approach. Each Project is unique. Each campaign has its own set of peculiarities, such as the gravity and structure of the comments, the authoritativeness of the sites from which negative listings are coming from, and the depth of negative listings in search engine results pages. </span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Creation of New Content.</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">We create and launch new websites with content often with competing content. There are many components in these campaigns and are just limited to creating new websites. SEO Synovation copywriters create compelling content, relevant to the industry and to the company itself. We work with businesses in all sorts of different industries and we know what the search engines are going to view as compelling and relevant. </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">After consultation with the client, about the marketing message that they want to portray and the branding efforts they want to disseminate we write the content for them, and then we promote is on the through the different sources, as quickly as possible and in a way that is not going to be flagged by any of the search engine’s spam teams. Then we create a linking strategy to the content created to effectively strengthen their presence.</span><span style="font-family: Verdana, sans-serif;"> </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Is Every Company Defended?</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">We are not lawyers that neither defend reputations in court nor judge the legal consequences of acts. We take the situation as it presented to us and appraise it on two fronts:</span></div>
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<em>A. <span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Is the potential client performing an illegal act?</span></em></div>
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<em>B. <span style="background-color: white; color: black; font-family: Verdana, sans-serif;">Is the situation repairable?</span></em><span style="font-family: Verdana, sans-serif;"></span><span style="background-color: white; color: black; font-family: Verdana, sans-serif;">At SEO Synovation we have a strict code of ethics that we work with That code of ethics basically states that if what we do is going to perpetuate a crime or what we view to be unrealizable in any way, shape or form, we will not take on the campaign.</span><span style="font-family: Verdana, sans-serif;"></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>Opinion Websites</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">There are many consumer complaints sites, where individuals can post complaints about a company. Anyone can post a complaint on those consumer complaint sites, and they are often untruthful, libellous and unverified. Their sources are often an unscrupulous competitor, a disgruntled ex-employee or just an unreasonable client. </span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">These comments get exposure, often on page 1 of search engines result pages due to the fact that within the search engines ranking algorithms, the websites are relevant and high ranking, and provide users with a useful, pertinent and valuable experience.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">When these negatives comments are posted online there’s no way for the business owner to protect himself, unless they contact a company like ours, to give them control, and give them the ability to formulate the correct message about their business.</span><span style="font-family: Verdana, sans-serif;"></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong>How much does the service cost?</strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">The cost of campaigns depends upon the gravity of the situation. Our lowest priced campaign starts out at €950 per month. Contact <a href="http://www.seosynovation.com/contact-us.php" target="_blank"><strong><span style="color: blue;">SEO Synovation</span></strong></a> to learn more or receive a no obligation and <strong><a href="http://www.seosynovation.com/free-orm-analysis.php" target="_blank"><span style="color: blue;">free check</span></a></strong> of your online reputation.</span><span style="font-family: Verdana, sans-serif;"></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;"><strong><u>About Vincent Sandford and SEO Synovation</u></strong></span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">SEO Synovation is an agency specialising in <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong><span style="color: blue;">Search Optimisation</span></strong></a><span style="color: blue;">, </span><a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank"><strong><span style="color: blue;">Online Reputation Management</span></strong></a><span style="color: blue;"> and <strong><a href="http://www.seosynovation.com/internet-marketing.php" target="_blank"><span style="color: blue;">Web Marketing</span></a></strong></span>. We help businesses and individuals fortify their web marketing and personal or brand names online. What we do is we give people control of their online reputation. We train them in techniques to monitor their own reputation and web marketing, become aware of what’s out there. We show them how to create an effective marketing message to accurately portray their image and use it to increase search engine rankings.</span><span style="font-family: Verdana, sans-serif;"> </span><br />
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<span style="background-color: white; color: black; font-family: Verdana, sans-serif;">SEO Synovation was founded in 1993 originally as Synergy Innovation, marketing and IT consulting group. Since 2001 it has expanded into web marketing sphere as DukCon, the search engine optimisation SEO market as MarcheRustico and in 2010 as SEO Synovation with special focus on defending online reputations to serve the expanding markets of Europe. We are headquartered in Assen, The Netherlands and have representations in The Netherlands, Italy and England. At present we are a group of 15 professionals providing Online Reputation Management, Web Marketing and Search Optimisation.</span></div>
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<span style="background-color: white; color: black;"></span>SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1Bristol, UK51.454513 -2.5879151.375358 -2.7458385 51.533668 -2.4299815tag:blogger.com,1999:blog-3246346734305064559.post-72293765170258512532012-07-12T08:52:00.000-07:002012-07-12T08:52:20.764-07:00Link Building, How To Link Build and Calculate The Pagerank Weight of a Link<em>Not all links are equal. You need to examine the pagerank of the website and the number of outbound links from it in order to value the worth of the transferred link. Links should be relevant to the webpage you’re linking to. Do not use link farms or irrelevant websites with low quality content. This post explains how to calculate the pagerank of a link to gain maximum transferable</em> value.<br />
<strong>Introduction</strong><br />
A recent Google algorithm update highlighted the fact of good quality links. <a href="http://en.wikipedia.org/wiki/Google_Penguin" target="_blank"><strong>Google Penguin</strong></a> is a code name for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769" target="_blank"><strong>Google’s Webmaster Guidelines</strong></a> by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content and others.<br />
<u><strong>What are Link Schemes</strong></u><br />
A website Pageranking is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. However, some webmasters engage in link exchange schemes and build partner pages exclusively for the sake of cross-linking; disregarding the quality of the links, the sources, and the long-term impact it will have on their sites. This is in violation of <a href="http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769" target="_blank"><strong>Google's Webmaster Guidelines</strong></a> and can negatively impact your site's ranking in search results. Examples of link schemes can include:<br />
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<li> Links intended to manipulate PageRank </li>
<li> Links to web spammers or bad neighbourhoods on the web </li>
<li> Excessive reciprocal links or excessive link exchanging ("Link to me and I'll link to you.") </li>
<li> Buying or selling links that pass PageRank </li>
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The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page's visitors?<br />
<strong>Relevance in Link Building Works Best</strong><br />
It is not only the number of links you have pointing to your site that matters, but also the quality and relevance of those links. Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest. <br />
<strong>How to calculate the Pagerank Weight of a Link</strong><br />
To increase the popularity of a web page, website owners need to link it to other relevant quality sites. Any back link from any webpage increases your website's Pagerank (except with no-follow links). There are two measures that need to be defined:<br />
(a) Pagerank and <br />
(b) the weight of a webpage.<br />
<strong>What is Pagerank?</strong><br />
Pagerank is the overall ranking of a webpage where as the weight of a link from that page is diluted by the number of outbound links. <br />
So there is a difference between a passed PR weight from each web-page, depending on its PR and number of outbound links it has. The higher the number of outbound links on a webpage the lower the transferred weight of the link to your webpage.<br />
<strong>Get Links</strong><br />
The best way to increase your website Google Pagerank is to get links from webpage’s that have a low number of links from them and their Pagerank is high. This weight is calculated based on the Google PageRank Formula. For your convenience, below SEO Synovation have provided a simplified explanation of Google Pagerank formula.<br />
<strong><u>An Example of How to calculate the Pagerank Weight of a Link</u></strong><br />
Google’s Pagerank formula uses a standard weighting factor for each Pagerank. Re-produced here:<br />
<strong><u>Pagerank Standard Weight</u></strong><br />
PR 0 = 1<br />
PR 1 = 5<br />
PR 2 = 25<br />
PR 3 = 125<br />
PR 4 = 625<br />
PR 5 = 3.125<br />
PR 6 = 15.625<br />
PR 7 = 78.125<br />
PR 8 = 390.625<br />
PR 9 = 1.953.125<br />
PR 10 = 9.765.6256<br />
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The simplified formula used by <a href="http://www.seosynovation.com/seo.php" target="_blank"><strong>SEO Synovation Web Marketing Agency</strong></a> looks like this and has been approximated:</div>
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<strong><u>Page Rank Weight of the Webpage of the Link</u></strong><div style="text-align: center;">
<strong>The number of links on the page plus 1 *85%</strong><strong><br /></strong>Values in the example:<br />
An example: Your webpage page rank = PR 2<br />
Link page rank = 6<br />
Number of outbound links = 25 plus 1 = 26<br />
Applying the formula: PR 6 = 15.625/26 *85% = 510.81 added to your existing page rank weight for PR 2 (25) = 535.81 or PR 3 as total value is less than PR 4 (625). Page rank of your page would increase PR 3.<br />
<strong><u>Damping Factor</u> </strong><br />
The damping factor is a number representing the probability that an Internet surfer randomly clicking on links will eventually stop clicking. And according to the original paper on PageRank by Google it’s set to 0.85. This means that only 85% of the total links to that are counted in the calculation.<br />
<strong><u>Pagerank Weight of a Link </u></strong><br />
This is value in terms of amount of Pagerank that will be passed on to your each web page linked to from the web page you’re checking.<br />
<u><strong>Conclusion</strong></u><br />
This formula has been simplified for convenience but gives an accurate approximation of the Pagerank weigh of a link. It shows very clearly to get links from Web Pages with high Pagerank (always difficult as most links are from home pages) and few links from them (also very difficult). The Pagerank weight of all links is then added together to ascertain the Web Page ranking. The more you have the better it is. There is just one caveat: Google only re-calculated and updates </div>
</div>SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com0Assen, The Netherlands52.992753 6.564228452.916292 6.4062999000000005 53.069214 6.7221569tag:blogger.com,1999:blog-3246346734305064559.post-34163329751413131922012-06-29T05:06:00.001-07:002012-11-20T00:33:20.395-08:00SEO and Online Reputation Management<strong>Search Engine Optimisation and Online Reputation Management.</strong><br />
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<em>This article argues the benefits of a search engine optimisation projects that augment and strengthens.</em> </div>
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<a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank"><strong>Seo Synovation</strong></a> an innovative web and search marketing agency operating in Europe, recently conducted a poll among their clients on the subject of their concerns on online reputation management. <em>"<strong>The results were rather surprising for us</strong></em> “said Vincent Sandford, the CEO of the agency. “<strong><em>One of the surprising factors was the goal to protect their online reputation in 2012</em>”.</strong><br />
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In today’s online environment it's so easy to destroy a good online reputation. The growth of social network in all international markets makes the products of multi-national manufacturers a prime target to discredit. Negatives comments generated in the English language out of Australia, for example, can spread and find their way into the local arena thereby damaging the reptutions of local businesses. This is especially true with Google's objective to return to visitors the best search results from their query. Bad reviews always seem to appear higher above normal results even though the page rank of the review is PR 1 or PR zero well below your particular website PR. <br />
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Prior to 2009, most chief executive officers, managing directors, chief information and Information Technology managers were aware of the implications of bad reviews but seldom took action to defend against them as those poor reviews or actions were not hurting profits so badly. Today in the <strong>New World</strong> concerns are different: social media networks grow, tweets hit global users and defending their positive reputation is now being addressed.<br />
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<a href="http://www.seosynovation.com/about-us.php" target="_blank"><strong>Vincent Sandford</strong></a> goes on to say “<em><strong>their concerns were focused upon creating a security blanket to prevent negative comments appearing amongst their normal search engine results</strong>.”</em> They said "<strong><em> attack is the best form of defense and being proactive is more effective than reactive measures".</em></strong><br />
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The techniques of defending your online reputation are engrained in search engine optimisation (SEO) tactics. The objectives of an SEO project is to achieve higher search engine ranking for websites that target audience by being more relevant and competent than their competitors. The steps of SEO hugely benefit the websites.<br />
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<a href="http://www.bruceclay.com/shon.pdf" target="_blank"><strong><span style="color: blue;">Courtesy of Bruce Clay</span></strong></a></div>
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The steps of SEO in the <a href="http://www.seosynovation.com/seo-algorithms-for-search.php" target="_blank"><strong>search algorithms</strong></a> hugely benefit your online reputation due to the fact that it creates a security blanket. As the Search engine optimisation efforts begin to achieve higher ranking they have the tendency to pushdown other entries using the same queriy search terms - positive o negatives. entries lose ranking.</div>
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The framework of SEO involves:</div>
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Keyword Research and Content Creation</div>
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Website Architecture and Optimisation of On-Page Elements</div>
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Useability and Design</div>
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Link development.</div>
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An element of protecting your online reputation is achieved by initiating a SEO project,namely:<br />
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<li>selecting keywords</li>
<li>research competitors keywords</li>
<li>combining keywords</li>
<li>creation of content using keywords</li>
<li>optimising your on page element</li>
<li>engaging in social networks </li>
<li>creating a link building platform</li>
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The process is summarised here:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5WbnKmdrmsPU3iq8wXQm-sOwFlYj8L0j6o65yJJMD2P1NpxlVh6EDHoMiZILhejJiiJjYR304QsRLF7ACAZdR1SjkfdbObNAeJQjc4it8_R5FPYJ23BP0kYsXUfbZI0SJbLRuh6AqjBQ/s1600/SEO+Framework2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5WbnKmdrmsPU3iq8wXQm-sOwFlYj8L0j6o65yJJMD2P1NpxlVh6EDHoMiZILhejJiiJjYR304QsRLF7ACAZdR1SjkfdbObNAeJQjc4it8_R5FPYJ23BP0kYsXUfbZI0SJbLRuh6AqjBQ/s320/SEO+Framework2.jpg" vca="true" width="320" /></a></div>
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<span style="font-size: x-small;"><strong><a href="http://www.bruceclay.com/seo/search-engine-optimization.htm" target="_blank">Courtsey of Bruce Clay</a></strong></span></div>
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<span style="font-family: Times New Roman;"> <stroke joinstyle="miter"></stroke><formulas><f eqn="val #0"></f><f eqn="prod #0 1 2"></f><f eqn="sum @1 10800 0"></f></formulas><path gradientshapeok="t" o:connectlocs="@0,0;@1,10800;0,21600;10800,21600;21600,21600;@2,10800" o:connecttype="custom" textboxrect="0,10800,10800,18000;5400,10800,16200,18000;10800,10800,21600,18000;0,7200,7200,21600;7200,7200,14400,21600;14400,7200,21600,21600"></path><handles><h position="#0,topLeft" xrange="0,21600"></h></handles><shape id="_x0000_s1027" strokecolor="#92cddc" strokeweight="1pt" style="height: 279.75pt; margin-left: 244.35pt; margin-top: 180.75pt; position: absolute; width: 324pt; z-index: 251658240;" type="#_x0000_t5"><fill color2="#b6dde8" focus="100%" focusposition="1" focussize="" type="gradient"></fill><shadow color="#205867" offset="6pt,-6pt" opacity=".5"></shadow><extrusion on="t" rotationangle=",-5" v:ext="view"></extrusion></shape><span style="font-family: Verdana, sans-serif;">To fully exploit the <a href="http://www.seosynovation.com/benefits-of-seo.php"><strong>benefits of a SEO project</strong></a> website owners need to supplement their efforts with more rigorous promotional activity </span></span><span style="font-family: Verdana, sans-serif;">and engagement with the social media community. In summary you should follow these paramenters:</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhu0YJhDobvDhsgBi65jtN_9FzMMhLijqNmpRZh3uHacJskqOP51a4MdGtv-0rW0pUmwxnUEeHZKmhPVVWR9fe9Q00VK6Jx1Q-tf9rfvdO-ZW7Ktgf8QWS5YvfFHRkECVJrjwvi_lhvCc/s1600/X+SEO+Summary.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="310" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhu0YJhDobvDhsgBi65jtN_9FzMMhLijqNmpRZh3uHacJskqOP51a4MdGtv-0rW0pUmwxnUEeHZKmhPVVWR9fe9Q00VK6Jx1Q-tf9rfvdO-ZW7Ktgf8QWS5YvfFHRkECVJrjwvi_lhvCc/s320/X+SEO+Summary.jpg" vca="true" width="320" /></a></div>
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<a href="http://www.seosynovation.com/orm-online-reputation-management.php" target="_blank"><strong><span style="font-size: x-small;">Online Reputation Management</span></strong></a></div>
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the conclusion is simple: engage an innovative search marketing agency to optimise you website and by consequence create a defensive strategy against negative comments.<br />
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This post was written by Vincent Sandford of SEO Syynovation an <a href="http://www.seosynovation.com/" target=""><strong>innovative search marketing</strong></a> agency in Europe. specialising in managing the online reputations of small to medium sized business.<br />
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SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com0tag:blogger.com,1999:blog-3246346734305064559.post-33035616200529776382010-03-03T01:58:00.000-08:002010-03-03T06:23:38.707-08:00SEO Essentials from SEOsynonation<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRiRINjfHcqBdP6yWx3L7swKWxdgwuepgPXS4w-aZ_uasv3IXub_4j8Ww3RPCfaL8fyHUzHgSrqmAPmdACSFxbRvvfiW1D3-UlXrm0JmlQ_4ZnhIQqZFt7abSxjEpFS1d3GPTEQT2YvsA/s1600-h/Presentation1.jpg"><img style="float:right; margin:0 0 10px 10px;cursor:pointer; cursor:hand;width: 320px; height: 240px;" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRiRINjfHcqBdP6yWx3L7swKWxdgwuepgPXS4w-aZ_uasv3IXub_4j8Ww3RPCfaL8fyHUzHgSrqmAPmdACSFxbRvvfiW1D3-UlXrm0JmlQ_4ZnhIQqZFt7abSxjEpFS1d3GPTEQT2YvsA/s320/Presentation1.jpg" border="0" alt=""id="BLOGGER_PHOTO_ID_5444411793845505634" /></a><br /><br /><strong>Search Engine Optimisation, SEO for short, is about direct traffic to a web site's landing page optimization. It’s the first impression you present to your client that's relevant to their search results.</strong><br /><br />The goal of landing page optimization is to achieve the highest conversion rate<br />possible. Businesses and careers may rise or fall on the outcome of online marketing programs. That's why a well optimised website pages will help your business. The basis of good SEO is: keywords and unique optimisation of pages - not only the home page but all the pages. Choose relevant keywords to your products or services and place them in: <br />(a) domain name<br />(b) page URL<br />(c) page title<br />(d) page description<br />(e) page content<br />The above are also known as elements.<br /><br />Here are a few do it your self steps you can follow or call us +390736645233 and we will explain:<br />1. Traditional <strong>Landing Page Optimization</strong>- as described in (a) - (e). Element optimization for any given element on a page — for instance, the<br />headline in the content — This is the lowest level of landing page optimization but useful for gaining votes for search engine popularity It’s important in the context of a particular page it delivers useful overall value.<br /><br />2. <strong>Page optimization</strong>. This is what is usually meant by “landing page optimization”.<br />It’s about finding the the right combination of elements — each of which gets<br />optimised — as well as the best layout and design of the overall page. This can<br />have a significant impact on the performance of a specific page, and if you do this<br />across all of your online marketing, it can contribute a noticeable bump to<br />marketing’s overall results.<br /><br />3.<strong> Path optimization</strong>. A page is merely a single step along a path — one that starts<br />with the ad or email that the respondent clicked on and carries through to the<br />second and third pages the user clicks on and beyond. Optimizing the path or theme<br />is about relevancy to the initial click that matches the expectancy of the prospects. Optimising themes is best for the prospect and for search engines. Again relevancy is important.<br /><br />4. <strong>An extension of theme </strong>and path optimisation is bringing the prospects to relevant pages that resolve a particular need or problem the prospect has. If your website resolves multiple solutions for prospects then take them to the most relevant page - do not always use the home page as the starting point - use the most relevant page from the inserted keyword - matching keyword and prospects expectations. <br /><br />5. If you perform <strong>advertising, email or direct mail campaigns </strong>make sure the messages are carried through to the appropriate website pages. Avoid prospect-message dis-connect. If you do not they will click away.<br /><br />6. The whole organisation, not only your website but sales and marketing departments , your publicity campaigns must be attuned to your optimization efforts. This will increase your cycle speed and<br />reducing your per-page and per-path overhead. The more attuned your organisation is to your landing page management processes, the more optimization you<br />can execute at the tactical levels.And vice verse.<br /><br />7. <strong>Strategy optimization </strong>focuses on optimizing the big picture marketing strategy. At this level, landing page optimization becomes abstracted from the gory details, but it makes two very important contributions.<br /><br /><strong>About the author:</strong><br />Vincent Sandford is a multi faceted Consultant with a special interests in promoting Le Marche businesses, tourism, wine and local real estate. His consultancy practice can help local business create or improve their websites, webshop, Search Engine Optimisation SEO, exports and imports of goods and services to augment income streams. He lives with his wife and son in San Severino Marche and may be contacted on +39 0733 645233.SEO Synovationhttp://www.blogger.com/profile/04503889248889650242noreply@blogger.com1