Your Value Proposition
And can an existing company find a new value proposition?
Your value proposition must articulate clearly, simply and forcefully key elements of exclusivity, appeal and credibility and minimise the negative impact of material cost.
Not only does a strong statement help you capture the attention of prospective buyers, but it also goes a long way toward differentiating you from your competition. The advantage will be yours if you can clearly communicate how the client will be better off because of you, as opposed to simply describing a transaction. In this post I will share with you my personal thoughts on what I believe are the essential elements of a value proposition.
What is Internet Marketing?The essence of marketing is the message, and the essence of the message is the value proposition. Unless you understand how to form a clear and forceful value proposition you will be shouting nonsense in a crowded marketplace in order to achieve some semblance of an objective.
Your Value PropositionThe articulation of the value proposition emphasises the elements that most motivates your audience and emphasises with quantifiable data what matters most to your audience. These are critical issues designed to touch what matters to your audience. The value you give to your audience must be laden with specifics. The value proposition is about getting people to say YES, in reality it’s a series of micro YESes, to whatever you offer and the key to that is the force of value proposition.
Stress the Values and Lessen the Costs
The essential elements of value are: appeal, exclusivity and credibility. The elements of cost are: the mental factor of motivation and the materiality of the offer.
Value propositions are fundamental to success. When constructing a value proposition you must first find the understanding of this question:
About the Authors.
|The Staff at SEO Synovation's office in Italy|
Francesca Marchetti, Minke Oving and Vincent Sandford are Search Engine, Search Marketing, Link Building and Online reputation Experts at SEO Synovation a European based web marketing Agency based in The Netherlands, the UK and Italy.
SEO Synovation helps small and medium sized organisations drive more traffic to their websites to increase their conversions. They can be contacted by telephone +31 592 269 804 or +31 6 428 73 480 or +39 334 990 3867. Or email thebest web marketing agency in Europe